Sr. Account Planner

  • Job Type:
    Direct Hire
  • Category:
    Account Services - Account Planning
  • Location:
    Chicago, Illinois
  • Job Code:
    US_EN_88_914826_2715349

I’m working with a mid-size advertising agency in Chicago that is looking for a Sr. Account Planner to work on the agency’s newest account, a major beverage brand. We’ll be looking for someone experienced in being able to identify customer insights and help develop strategy for integrated marketing communications (creative, digital and social). You’ll work cross-functionally and collaborate with external planning colleagues to convert data into insights and those insights into business-building creative ideas.

 

LOCATION: Chicago-Loop (no telecommuting)

HOURS: Full-Time/40 hours

BENEFITS + COMPENSATION: A full benefits package and competitive salary are being offered. Salary will commensurate with experience.

 

RESPONSIBILITIES:

  • Bring the consumer to life for both the client and the agency; being the consumer’s champion so that brand work is seen as authentic and culturally relevant.

 

  • Interpret cultural and social trends for use as the focal point for briefs that will guide creative, digital and social teams.

 

  • Track and analyze the client’s competitive positioning, using both secondary and primary research (qualitative and quantitative).

 

  • Create visually engaging presentations that tell a story drawn from data.

 

 

QUALIFICATIONS:

  • 4-7 years of account planning experience, multi-cultural consumer marketing is strongly preferred but, not required.
  • Ability to make complex subjects understandable, and equally adept at analytical and creative thinking.
  • Strong writing and presentation skills are critical.
  • Experienced in briefing creative teams and presenting effectively to clients at different levels of seniority.
  • Ability to pull and interpret quantitative and qualitative research.
  • Ability to use data to articulate compelling stories and persuasive presentations.
  • Enthusiasm about and passion for new products and technology.
  • Prior quick-service restaurant or retail experience is highly desirable.

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