Posted by Paladin on December 27, 2017
We are in the heart of holiday season. Most strategists have a plan in place to drive more business at the busiest time of the year. It’s still a great time to increase your strategy to ensure that you make the most of this holiday season. Holiday marketing can serve as the foundation for and bridge to the coming year. Even if your company is B2B, you can increase your presence without inundating clients with more holiday-themed advertising. Here are some strategies to help you navigate that journey.
Spread Some Good Cheer
Video is becoming a tool for increasing rates. Consider creating a holiday message video for your clientele. Bring a little smile to your clients with a personalized message that reflects your appreciation for their business, and this will earnestly nurture your relationship. Anything your company does for the holidays is always a heartwarming addition to the videos. This includes raising funds for a charity or adopting an underprivileged child.
If you want to avoid creating a video, consider sending a package that reflects your business and the holiday spirit. Packaging businesses may send samples of holiday wrapping paper, holiday cards with personalized messages, and lots of holiday cheer that will make the recipient want to reach out.
Partner with A Non-Profit
Partnering with a non-profit charity that shares your company’s values is a fantastic way to reach new clientele or customers and express your values to your existing market. Creating a “giving” promotion with a non-profit will promote you and the charity you have chosen to align with. It’s a true win-win situation for everyone at a time of the year when family values become the most important.
Create User-Generated Content
Pay attention to what people are saying about your business. Have you helped someone or a business overcome a difficult situation? Have you changed someone’s life for the better with excellent service or caring nature? Creating a campaign from touching and heartfelt moments that come through social media could be a perfect way to share the world what people think of you and say “thank you” to those who shared those special moments.
Add A Bit of Nostalgia
Nostalgia at the holidays is one way to get noticed and send a heartfelt message. Everyone loves to share old stories and photos at this time of year. An ad built on nostalgia is one strategy to increase your marketing presence. Tell the story of how your company has celebrated the holidays over the years, or share the founding of your company with a warm holiday greeting.
Save Your Target Market from Stress
One thing is for sure, the holidays are stressful. Creating an ad campaign that shares how your company can save them time, energy, and allows them to enjoy the holidays is a perfect way to connect with your target market and leave a lasting impression. Consider what your target market finds to be the most stressful at this time of year and make that the center of your ad.