Posted by Jadey Ryndak on November 03, 2009
Over the last few months, several of our corporate clients have discussed significant changes in how they execute their marketing and communications efforts. Several are planning to drastically shift how they use their agency partners and will bring key projects in-house. Others are looking to outsource marketing and creative functions to concentrate on their core business. These clients differ across industries and size including global b-to-b manufactures, financial services firms, non-profit organizations and professional services firms. Because of the number of clients grappling with the same issues, we want to dive in further to find out if these are unique occurrences or growing trends.
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In the meantime, here are a few articles I have come across recently on related topics that may also be of value in this discussion:
Feel free to share your comments, insights and opinions on the topic here and on our poll.