Category: Marketing

Surprise! Face-to-Face Communication Still Most Effective

From Greek rhetoric, to Gutenberg, to Gmail: the “Innovation” of Communication Human beings have been communicating face-to-face for hundreds of thousands of years. It is simply our natural means of expressing ideas.

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Women in Digital

From Sheryl Sandberg, COO of Facebook, to YouTube CEO Susan Wojcicki and Ann Handley, chief content officer with MarketingProfs, there are many pioneering women in digital roles today.

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TV Ads on the Outs? A Shift in Marketing to Millennials

With the exception of major viewing events like the Super Bowl, traditional television advertising is on the decline.

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How Hiring a Prime Creative Team is Like Creating a Work of Art

If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people.

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Make Your Social Media Work for You with Automation

Managing all of your organization’s social media accounts can be daunting. Each platform requires a unique approach, and for most marketing professionals, managing social media is one of many responsibilities.

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Hit Your Next Phone Interview Out of the Park

According to recent data, people in the United States spend five hours each day on their mobile phones, with increased screen time in younger demographics.

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How to Work Well In an Open Office

There are few business concepts as polarizing as that of the “open office.

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Staying Creative in the Corporate World

The young and idealistic liberal arts major is an endangered species. Budding creatives emerge from college armed with freshly-learned wisdom, artistic drive, and a fiery commitment to changing the world, man.

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Culture-Boosting Practices to Retain Your Best Marketing Talent

Over the past few years, company culture — which, when boiled down, is really your company’s personality — has rocketed to the top of business priority lists.

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In-Demand Marketing Skills in 2019

Whether you’re seeking a new marketing industry job or trying to increase your value, brushing up on these in-demand marketing skills is key.

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