5 Marketing Tools to Keep You Organized and Efficient

Posted by Hanna Olivera on April 07, 2016

When you work in a creative field, you quickly learn that the pace is fast and the expectations are high. Organization and efficiency become your focus and are essential to your success. While these may seem like impossible qualities in an industry of ever-changing demands, there are some reliable marketing tools that can help you meet, if not exceed, your goals.


Meetings on meetings, research on research – how do you keep it all organized? Evernote is an excellent tool to keep all your notes together and access them across multiple devices. Its rich set of features include audio notes, to-do lists, clip snippets from the Web, and several ways to group your content. You can even share your notes with others, keeping everyone on your team on the same page.

How to Use It:

  • Group your projects into notebooks and create notes to keep track of your various meetings.
  • Gather your inspiration and sort it into its respective notebook.
  • Create to-do lists for your projects.


This Chrome app is the ultimate dashboard. Not only does it personally greet you when you open new tabs in Chrome, it also tells you the time and weather, houses your to-do list, and stores links, all while displaying a stunning photo and inspiring quote.

How to Use It:

  • Keep your to-do list up-to-date and plan your day.
  • Bookmark your links for easy access.
  • Tweet the daily quote for fresh social content.


Slack LogoEmail chains can be exhausting and confusing when you’re working on a project. Enter Slack: the messaging app of the future. Teams can discuss projects in different channels (think chat rooms). You can also share files through the app by either uploading them or linking to them through your file sharing service (Google Drive, Dropbox, Box), which will keep them synced to the most recent version and make them searchable. Slack is a hit with developers, too – just take a look at their App Directory.

How to Use It:

  • Discuss projects that are in motion.
  • Share files for projects to keep team members in the loop.
  • Add apps to make your team more productive.


The easiest way to stay up on industry news is to read it all in the same place. Feedly is an RSS reader that lets your organize your feeds by grouping them in collections. If you aren’t sure what to subscribe to, they have curated categories with recommendations from their team and industry professionals.

How to Use It:

  • Stay aware of timely industry updates.
  • Share interesting reads on your social channels for new content.
  • Send inspiring content to relevant notebooks in Evernote.


hemingway logoSpell check may be able to catch any spelling and punctuation errors, but when it comes to readability, Hemingway is your friend. The website gauges voice and helps you determine how difficult your content is to consume. It color codes areas it identifies for improvement, making your content more sharable.

How to Use It:

  • Check the readability of blog posts before going live.
  • Avoid passive voice in your copy.
  • Take a look at the read time and make sure it’s efficient for your audience.

What are your favorite productivity tools?

Collecting a useful set of tools is an essential for any marketer.

Take those tools and do something great with a new opportunity in marketing. Paladin recruiters have jobs available and are always looking for qualified candidates.

Check out our available jobs here >>

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