Posted by bladm on October 08, 2019
More top talent.
The roles and responsibilities of marketing, creative, digital and communications professionals are evolving – and so are their salaries. To help you measure your workforce needs and develop the most effective hiring and retention strategies for 2020 and beyond, we used our placement data to predict the roles that will be in the highest demand in the coming year.
Take a closer look at our top ten most in-demand professionals and their salary ranges for 2020.
Account Manager ($65,048 – $275,192)
As the liaison a firm and its clients, this position specializes in relationship management. They do this by partnering with the sales and marketing teams to prepare presentations and sales pitches, designing marketing strategies and media proposals, and writing reports for client communications.
Graphic Designer ($30,008 – $83,256)
Uses graphic design skills and experience, as well as knowledge of current software to produce graphic art, and visual materials and content. Generates and manipulates images, animations, text and video. Must stay up-to-date on advances in the field and be able to identify areas of use for the organization
Copywriter ($37,016 – $114,416)
Writes, proofreads and edits copy brochures, print and other documents. May assist in estimating production costs, overseeing work done by external suppliers and preparing the marketing program. 4-6 years of experience.
Marketing Coordinator ($35,824 – $67,056)
Responsible for assisting in designing, creating and delivering marketing programs to support the growth and expansion of company products and services. Assists in the development of presentations and reporting based on information collected such as marketing trends, competition, new products and pricing. 0-2 years of experience.
Marketing Specialist ($42,992 – $92,040)
Responsible for designing, creating and delivering marketing programs to support the growth and expansion of company products and services. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products and pricing.
Marketing Manager ($53,008 – $154,584)
Develops and implements strategic marketing plans for an organization. Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly. Researches and develops pricing policies and recommends appropriate sales channels.
Marketing Director ($77,048 – $206,024)
Directs and oversees an organization’s marketing policies, objectives and initiatives. Conducts market research and develops marketing plans for specific products, services or business lines. Reviews changes to the marketplace and industry and adjusts marketing plan accordingly.
Web Designer ($37,464 – $114,424)
Designs and constructs web pages/sites including incorporating graphic user interface (GUI) features and other techniques. Maintains and provides ongoing design of the website, promos and ad banners, seasonal content specials and custom chat launcher design for partners.
Digital Marketing Manager ($50,056 – $250,104)
Oversees an organization’s electronic advertising efforts. Responsible for Internet, TV and radio ad design and placement. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others.