Posted by Paladin on March 19, 2020
You’ve been job-hunting for months, searching for that ideal opportunity, and at long last you’ve found it. But there’s a catch. The job requires you to relocate. Should you take a leap of faith and move out of state? Or is it better to stay close to home?
These questions require a closer look at the marketing industry, because the fact is that when it comes to opportunities, not every state or city is created equal. There are far more marketing jobs in Manhattan than Missoula, simply by virtue of the number of companies and brands located in the Big Apple. But this fact doesn’t tell the whole story, either.
A promising job market is just one of many factors you should consider when a potential relation looms large. Here are three more to keep in mind.
More Industries to Choose From
Just as every region has its economic strengths, many cities have come to specialize in a particular industry. Places like Orange County, CA and Portland, Maine have booming tourism industries, creating jobs in branding, community marketing, and graphic design.
Meanwhile, Austin, TX is currently experiencing a tech boom that’s producing jobs in digital marketing and ad tech. Companies like Dell, IBM, and 3M all have headquarters or branches there, as do Amazon, Google, and countless advertising and mobile marketing agencies. Depending on your area of expertise, Austin could be a perfect fit.
Cities like New York, Atlanta, Chicago, Miami, and Dallas have a high concentration of desirable ad agencies. Ad Age’s list of best places to work in 2019 included firms in all of these locations. Narrowing down a number of target regions based on your marketing expertise can help you home in on the right relocation opportunity.
Another good reason to relocate is if you’re able to find more job opportunities in a different city. According to a recent LinkedIn Workforce Report, the top five cities with the largest skill gaps include New York, the San Francisco Bay Area, Los Angeles, Seattle, and Boston, with a difference between supply and demand that ranges from 922,000 people to 2.4 million. These same cities are also seeing the largest skill shortages, which bodes well for those on the hunt for a new job.
What this means for candidates is that these locations could deliver a notable increase in job listings and associated benefits. If you have experience in advertising and promotions, the U.S. Bureau of Labor Statistics says your best bets for jobs are places like New York, Massachusetts, Tennessee, Maryland, and Idaho. These states have the highest concentration of these types of jobs.
Naturally, the prospect of earning more money is appealing to job hunters, and relocating to a hotter market can have a direct impact on your pay. The ad agencies that made Ad Age’s Best Places to Work list were rated based on things like fair pay, health insurance, and PTO, which Ad Age says are “key factors employees most value today” when looking for new employment. Company culture and environment were taken into consideration as well.
As you weigh the strengths and weaknesses of a job opportunity, don’t forget to assess the cost of living in your potential new location. Better pay won’t count for much if you still won’t be able to afford decent housing and have no discretionary income to speak of. According to reports, the most affordable cities in America last year included Raleigh, NC, Pittsburgh, PA, and Tampa, FL. Be sure to research housing, amenities, and infrastructure, along with demographics, education, and health care.
There are so many benefits to relocating for work — especially when you work in marketing. Don’t let your fear of the unknown hold you back. Instead, arm yourself with the knowledge you need to make the right choice and propel your career forward.