Category: General

In-Demand Marketing Skills in 2019

Whether you’re seeking a new marketing industry job or trying to increase your value, brushing up on these in-demand marketing skills is key.

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Is Marketing Getting the Attention it Deserves from Shareholders?

What does it take to build and maintain a strong organization?

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TV Ads on the Outs? A Shift in Marketing to Millennials

With the exception of major viewing events like the Super Bowl, traditional television advertising is on the decline.

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Big Data and Marketing

Last December, Netflix made the news for doing something that’s increasingly common among businesses: using customer data for marketing.

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5 Digital Marketing Trends That are Making Waves

As we enter the fourth quarter of 2018, many digital marketers are thinking about industry trends as they plan their campaigns for the upcoming holiday season.

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7 Things Employees Care About More than an In-House Barista

At-work massages. On-site farmer’s markets. In-house coffee shops and baristas. These days, company perks can get pretty elaborate. It’s easy to imagine job search candidates base their employment decisions on fun features like those.

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5 Ways to Identify Leadership Potential in Creative & Marketing Pros

Marketers and creatives have their work cut out for them. Tasked with shaping brands and influencing consumer buying decisions, they must possess a host of unique skills that evolve and grow over time.

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When to Ask for a Raise (and How to Do It)

Negotiating a raise can be a daunting task that gives even the most confident employees butterflies.

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Email Marketing 101

It may be one of the earliest forms of digital marketing, but email remains a go-to channel for brands.

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One of your coworkers hates you, so now what?

As a creative professional, you love your job. Your role is challenging and rewarding, your office space bright and inspiring, and you couldn’t imagine working with a more compatible team.

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