Posted by Paladin on August 23, 2018
Digital video is an exciting new frontier for marketing. According to Wyzowl statistics from 2017, “63% of businesses have started using video content marketing.” And out of those businesses, “82% feel video marketing is an important part of their strategy.”
It’s no secret that digital video is one of most versatile and profitable marketing tools out there. But does this necessary asset need to break your budget?
Digital video is a powerfully versatile medium. Videos can powerfully declare your organization’s mission, confidently convey your company culture and effectively demonstrate product utility. Videos of client testimonials, webinars, executive speeches, company events and professional trainings will not only position your organization as a thought leader within your industry, but also create brand awareness, shape public perceptions and inform potential customers.
The proliferation of screens and the ascendancy of mobile technology have made video content essential rather than optional; a strategic necessity rather than a luxury. Videos can be showcased on your website, within emails and most importantly, across social media platforms. As a result of such dynamism, video marketing has proven to generate higher ROI for brands. But what will it cost you and your company?
Choosing the Best Option
Production houses offer full-service options for companies looking to create video content. But with advances in the affordability, functionality and portability of professional-grade A/V equipment and editing platforms, does your project truly require a full crew for creating a two-minute video on your website? How can you get the most mileage out of your budget, compete with the original content of bigger competitors and stay on message for your target audience?
Lights, Camera, Paladin
We will assess the various options for your video project and assist in determining the most cost-effective way to get it done right. We have a full stable of freelance producers and editors whose talent and experience can effectively meet your organizational needs. Whether you need a “one man” (or woman) operation for simple shoots or a small crew for larger projects, Paladin’s video professionals have you covered at every step in the creative process from conception to final cut.
Positions We Fill
Paladin fills a plethora of creative positions including:
- Video Producer
- Video Editor
- Motion Graphics/Animation
- Camera Operators and Crew
- Audio Mixers
- Art Directors
If your organization needs talented and experienced video production pros, contact your local Paladin office today.