Category: Employers

7 Things Employees Care About More than an In-House Barista

At-work massages. On-site farmer’s markets. In-house coffee shops and baristas. These days, company perks can get pretty elaborate. It’s easy to imagine job search candidates base their employment decisions on fun features like those.

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5 Ways to Identify Leadership Potential in Creative & Marketing Pros

Marketers and creatives have their work cut out for them. Tasked with shaping brands and influencing consumer buying decisions, they must possess a host of unique skills that evolve and grow over time.

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Email Marketing 101

It may be one of the earliest forms of digital marketing, but email remains a go-to channel for brands.

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Maximize Your Digital Video Budget

It’s no secret that digital video is one of most versatile and profitable marketing tools out there. But does this necessary asset need to break your budget?

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How Hiring a Prime Creative Team is Like Creating a Work of Art

If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people.

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When Creatives and Marketers Collide

When describing the relationship between marketers and creatives, words like complicated, delicate, and strained often come to mind. These professionals work toward a common goal, but their approaches can be vastly different.

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How to Manage a Marketing Team with the Infinity Stones

Marvel’s Avengers: Infinity War made a mind-boggling $641 million dollars in its opening weekend.

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Why your business’ brand is important when hiring marketers

According to LinkedIn, 80 percent of global talent and HR managers believe “a great brand makes it easier to recruit top talent.

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3 PR Disasters That You Can Learn From

Public relations disasters happen, and some of them can be avoided or learned from. We take a trip down memory lane to remember some of the horrifying moments of 2017 (and there were plenty!

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When Sales and Marketing Collaborate

Marketing and sales departments often work separately for an array of reasons. They don’t work in the same capacity and don’t understand the other jobs.

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