Category: Employers

TV Ads on the Outs? A Shift in Marketing to Millennials

With the exception of major viewing events like the Super Bowl, traditional television advertising is on the decline.

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How Hiring a Prime Creative Team is Like Creating a Work of Art

If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people.

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How to Work Well In an Open Office

There are few business concepts as polarizing as that of the “open office.

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Why your business’ brand is important when hiring marketers

According to LinkedIn, 80 percent of global talent and HR managers believe “a great brand makes it easier to recruit top talent.

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How Being an Introvert Can Help You Get Ahead at Work

It’s a common assumption that the world’s great business leaders are extroverts. Many believe that being gregarious and outwardly confident are requirements for getting ahead.

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Culture-Boosting Practices to Retain Your Best Marketing Talent

Over the past few years, company culture — which, when boiled down, is really your company’s personality — has rocketed to the top of business priority lists.

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Is Marketing Getting the Attention it Deserves from Shareholders?

What does it take to build and maintain a strong organization?

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Maximize Your Digital Video Budget

It’s no secret that digital video is one of most versatile and profitable marketing tools out there. But does this necessary asset need to break your budget?

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Big Data and Marketing

Last December, Netflix made the news for doing something that’s increasingly common among businesses: using customer data for marketing.

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7 Things Employees Care About More than an In-House Barista

At-work massages. On-site farmer’s markets. In-house coffee shops and baristas. These days, company perks can get pretty elaborate. It’s easy to imagine job search candidates base their employment decisions on fun features like those.

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