Category: Employers

How Being an Introvert Can Help You Get Ahead at Work

It’s a common assumption that the world’s great business leaders are extroverts. Many believe that being gregarious and outwardly confident are requirements for getting ahead.

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Culture-Boosting Practices to Retain Your Best Marketing Talent

Over the past few years, company culture — which, when boiled down, is really your company’s personality — has rocketed to the top of business priority lists.

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Is Marketing Getting the Attention it Deserves from Shareholders?

What does it take to build and maintain a strong organization?

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TV Ads on the Outs? A Shift in Marketing to Millennials

With the exception of major viewing events like the Super Bowl, traditional television advertising is on the decline.

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Maximize Your Digital Video Budget

It’s no secret that digital video is one of most versatile and profitable marketing tools out there. But does this necessary asset need to break your budget?

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How Hiring a Prime Creative Team is Like Creating a Work of Art

If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people.

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Big Data and Marketing

Last December, Netflix made the news for doing something that’s increasingly common among businesses: using customer data for marketing.

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7 Things Employees Care About More than an In-House Barista

At-work massages. On-site farmer’s markets. In-house coffee shops and baristas. These days, company perks can get pretty elaborate. It’s easy to imagine job search candidates base their employment decisions on fun features like those.

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5 Ways to Identify Leadership Potential in Creative & Marketing Pros

Marketers and creatives have their work cut out for them. Tasked with shaping brands and influencing consumer buying decisions, they must possess a host of unique skills that evolve and grow over time.

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Email Marketing 101

It may be one of the earliest forms of digital marketing, but email remains a go-to channel for brands.

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