Archives

Make Your Social Media Work for You with Automation

Managing all of your organization’s social media accounts can be daunting. Each platform requires a unique approach, and for most marketing professionals, managing social media is one of many responsibilities.

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How Social Media Can Help Your Job Search

It’s common knowledge that the internet is a great resource when hunting for jobs. There are many services that host job postings and allow users to upload resumes.

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TV Ads on the Outs? A Shift in Marketing to Millennials

With the exception of major viewing events like the Super Bowl, traditional television advertising is on the decline.

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How Hiring a Prime Creative Team is Like Creating a Work of Art

If you’ve ever built a team of creatives from the ground up, you know there’s artistry involved in hiring the right people.

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Changing Careers to Graphic Design: Part 2

This post is a continuation from last week’s blog about the question of whether or not you should change your career or course of study to graphic design.

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Changing Careers to Graphic Design: Part 1

Changing careers can be scary. It will surely be stressful. It may even seem crazy. But it might be the right thing for you to do.

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Surprise! Face-to-Face Communication Still Most Effective

From Greek rhetoric, to Gutenberg, to Gmail: the “Innovation” of Communication Human beings have been communicating face-to-face for hundreds of thousands of years. It is simply our natural means of expressing ideas.

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Women in Digital

From Sheryl Sandberg, COO of Facebook, to YouTube CEO Susan Wojcicki and Ann Handley, chief content officer with MarketingProfs, there are many pioneering women in digital roles today.

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How to Work Well In an Open Office

There are few business concepts as polarizing as that of the “open office.

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Why your business’ brand is important when hiring marketers

According to LinkedIn, 80 percent of global talent and HR managers believe “a great brand makes it easier to recruit top talent.

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