Archives

Make Your Social Media Work for You with Automation

Managing all of your organization’s social media accounts can be daunting. Each platform requires a unique approach, and for most marketing professionals, managing social media is one of many responsibilities.

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Staying Creative in the Corporate World

The young and idealistic liberal arts major is an endangered species. Budding creatives emerge from college armed with freshly-learned wisdom, artistic drive, and a fiery commitment to changing the world, man.

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Job Search Tips for the Employed Marketer

Looking for a new job may feel like a daunting endeavor, but in marketing, moving up the corporate ladder in search of new challenges, a larger income, and better work-life balance is the norm.

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Big Data and Marketing

Last December, Netflix made the news for doing something that’s increasingly common among businesses: using customer data for marketing.

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5 Digital Marketing Trends That are Making Waves

As we enter the fourth quarter of 2018, many digital marketers are thinking about industry trends as they plan their campaigns for the upcoming holiday season.

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7 Things Employees Care About More than an In-House Barista

At-work massages. On-site farmer’s markets. In-house coffee shops and baristas. These days, company perks can get pretty elaborate. It’s easy to imagine job search candidates base their employment decisions on fun features like those.

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5 Ways to Identify Leadership Potential in Creative & Marketing Pros

Marketers and creatives have their work cut out for them. Tasked with shaping brands and influencing consumer buying decisions, they must possess a host of unique skills that evolve and grow over time.

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When to Ask for a Raise (and How to Do It)

Negotiating a raise can be a daunting task that gives even the most confident employees butterflies.

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Email Marketing 101

It may be one of the earliest forms of digital marketing, but email remains a go-to channel for brands.

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Salary Negotiation Tips

Never accept the first offer. Don’t be first to name a figure. Be firm. Be flexible. The general consensus about how best to negotiate a salary can be confusing, and even contradictory.

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