Case Study

Client

Our client, a major retailer with more than $1 billion in ecommerce sales, offers more than 250,000 products online through their main site and ever-changing promotional micro-sites.

Project

Multiple Interactive Marketing Experts with Onsite Paladin Project Lead Managers

Challenge

A major challenge is allocating resources efficiently and effectively throughout the year, especially during peak promotional seasons like Back-To-School and Holiday season.   For more than 10 years, they have relied on Paladin to augment their core E-commerce design team with a flexible, scalable, reliable workforce.

Solution

TIER 1 - Solution originated as a model 1 – individual staffing.  We partnered with the E-commerce creative services team to provide interactive marketing, creative, production and content services.  Our onsite talent includes dozens of flex staff within the following skill sets:

• Web designers
• Internet marketing managers
• Online promotion developers
• Content and catalogue copywriters
• Usability experts
• Flash designers
• Web producers
• SEM and SEO experts

TIER 2 - As the client account and needs grew, so did the solution.  Paladin developed an onsite management model that allowed for centralized control over the onsite resources.  This gave the client further flexibility to drive strategy and hand off execution to the outsourced delivery team.  Further, with Paladin developed motivation and incentive programs, the Leading American Retailer account team has maintained very small turnover and continues to grow.

As their outsourced solutions partner, we have three Paladin Project Lead Managers working on site to direct staff and manage projects to ensure they stay on time, within budget and meet marketing and sales business objectives.