J. K. | Paladin New York Candidate
Strategic Planner with Corporate and Agency Experience
Available For:
All types of positions.
Ideal Position:
I seek to work on the strategic development of advertising, marketing and communications planning for corporate clients. I also enjoy working on branding, trend forecasting, interactive marketing strategy and design, retail strategy and product development.
An ideal environment encourages open communication within a company and sharing of helpful resources among co-workers. Meetings are inclusive, inspiring and emphasize the positive. Clear long- and short-term objectives are set for employees. Individuals try to have fun and enjoy each day even when there are necessary challenges at hand.
Past Experience:
I have worked on a wide variety of accounts from electronics, to pharmaceutical products and devices, from automotive brands to life style services and telecommunications. I have experience in both qualitative and quantitative research and have worked with agencies from the very small to medium to large.
Currently:
I managed a qualitative research project for a telecommunications company's launch of their corporate website. We discovered the online concept worked well to leverage the brand overall, as a platform to introduce new products to core target, provide a community to share product usage stories and develop a priority system of online features.