M. C. |
Paladin Atlanta Candidate
Senior Marketing Director/Brand Marketing Director with Corporate and Not-for-Profit Experience
Available For:
All types of positions.
Ideal Position:
Because of the breadth and depth of my marketing experience, an ideal opportunity would involve a Director position (or Manager with heavy responsibility) in one of these areas:
- Brand Management/Marketing
- Product Marketing
- Marketing Communications/Advertising Creative (B2C or B2B)
- Marketing Research
- Interactive/Online Marketing
My ideal work environment involves:
- Executive Leadership that gives its Managers the ability to be strong leaders.
- An open culture that thrives on teamwork.
- A learning culture that is not satisfied with the status quo.
- Results-driven organization.
- Adequate internal communications.
Past Experience:
- Brand Management, Marketing Planning and Marketing Research for a leading maker of beauty, health/well being and household care consumer products
- B2B Marketing Communications and Direct Marketing for a major telecommunications company
- Strategic Marketing, Product Marketing and Direct Marketing for a software and services company
- Retail Brand Management and Multi-Cultural Marketing for an international home improvement specialty retailer
- Interactive/Online Marketing and Marketing Research for the leading publisher and distributor of free print and online media guides in the United States
Currently:
As a Marketing Director with an integrated media company, I helped transform the organization from one that undervalued the role of Marketing Research to one that now uses research findings to drive business strategy. This was achieved primarily by conducting consumer and customer quantitative research studies, customer focus groups and in-depth data analysis. My strong academic background and brand management experience with a leading consumer products company formed an excellent foundation for my marketing career. My subsequent positions have allowed me to strengthen my skills in the key Brand Management functional areas of Advertising/Marketing Communications, Strategic Planning, Sales/Trade and Marketing Research.
