E. M. |
Paladin New York Candidate
Senior Interactive Copywriter/ACD with Agency Experience
Available For:
All types of positions.
Ideal Position:
I just want to be part of a fun, sharp, collaborative team that enjoys finding ingenious creative solutions to marketing challenges: people who understand branding, strategy, psychology and cross-channel integration. I don't mean just creatives, but the account and tech folks, too; even the client should be considered part of the team.
I enjoy working in highly collaborative environments, where a good idea can come from anyone, and an emphasis is placed on learning and having fun along the way. I want to work with people who make strategically sound creative that truly incites the target to take action and is part of a genuinely integrated brand experience.
Past Experience:
I have been an ACD/Sr. Copywriter at several leading agencies. I have been blessed with varied and interesting clients, and with talented teams who taught me how to make inspiring, integrated, on-brand creative with a bedrock strategic basis.
Currently:
Recently, I served as ACD for a candy brand’s online advertising. We created effective, innovative banner ads and microsite experiences, including TV spot tie-ins, new product launches, and promos with entertainment franchises. We successfully moved the client into the world of video and user-generated content, while helping to stabilize a troubled client relationship.