J. R. |
Paladin Los Angeles Candidate
Senior Director (Direct Marketing, Advertising and Branding) with Corporate, Not-for-Profit and Agency Experience
Available For:
Long-Term Contracting or Direct-Hire
Ideal Position:
I am seeking a leadership role which allows me to create, expand and market a company’s products and services. From creative development to planning and implementation, I thrive on building the blueprints and engines which lead to unparalleled success. A culture that thrives on innovation, creativity and cooperation is ideal. It is a place where the goals of the business are not only to increase market share, but to also appreciate and support their employees.
Past Experience:
Over the past 20 years, I have built a reputation as a leader and innovator in the advertising and direct marketing arenas. From television commercials and direct mail to national branding campaigns and internal marketing, I have worked for a diverse group of clients including television, international vacation resorts, electronics and pharmaceuticals companies.
Currently:
IA recent client has been an international software company seeking to expand their direct to consumer business. After taking and reviewing a thorough history, I launched two campaigns designed to market product upgrades to existing customers. A response rates of over 5% (direct mail response rates are typically .05-25), was achieved.
