Jorge G. |
Paladin Dallas Candidate
Senior Brand Management Professional
Available For:
All types of positions.
Profile:
Jorge has a background and passion for beverages and food products, as he founded a marketing firm dediated to selling specialty food products. Previously he sold and marketeted a brand of ready to drink beverages targeted at Hispanic consumers in the United States. Within this role, he was able to create long-term business plans with forecasts and budgets, and raise $850,000 in venture capital. He managed all aspects of product design including sourcing, flavor development, market research, manufacturing, and package design. He created a nationwide network of grocery and beverage distributors that placed product in more then 500 points of sale including large retailers. He designed and executed marketing campaigns that included PR, trade shows, POS material, radio and TV, local events, and community relations.
