Available Talent

S. Y. | Paladin New York Candidate
Email Marketing Professional

Available For:
All types of positions.

Ideal Position:
I would like to find a position that will give me the responsibility of strategizing and determine the most relevant communications with their customers or audience.

I am looking for a fast paced environment that encourages its employees to work hard and play hard!  I would also like the option of telecommuting a few days a week.

Past Experience:
My past experience includes: email marketing, email acquisition/ lead generation programs, lifecycle marketing, behavioral analysis, email delivery specialist, project management of data integration and web projects.

Currently:
In an Email Acquisition Program - the list size was 5MM, I achieved a match of 40%.  Through follow up messages, we were able to determine the proper messages to re-engage about 25% of the past customers.

In an Email Delivery Project - the list size was 3MM. Over a few months time, I was able to increase the overall delivery rate from 50% to 90+%

Additional:
Behavior Analysis of Customer Data - the list size was about 500,000.  The goal was to try to re-engage the customer, and I implemented testing.  Re-engaged 15% of their inactive customers.

Lifecycle Marketing - I worked with the client to determine the different touch points to contact the customer after their initial transactions.