A. M. | Paladin New York Candidate
Brand Marketing and Advertising Account Dir./VP
Available For:
Contract, Freelance, Direct Hire, Temp-to-Perm
Ideal Position:
My ideal position is for a large consumer brand with interest in social media and cause marketing, or at a mid-large agency on a consumer brand. Ideally, any opportunity is within food and lifestyle, possibly at a magazine or major food network.
Ideal Environment:
My ideal environment is fast paced, highly creative, energetic, structured but not rigid, truly supportive of work/life balance, team-oriented, supportive of big ideas and the resources to pursue and implement, the desire to do the best work possible and the resources to permit that, company and management support of off-site continuing education.
Past Experience:
My past experiences have been primarily on DTC brands in several verticals including wine & spirits, fashion, retail, healthcare, and packaged foods. Segmentation, traditional advertising, cause marketing elements, grassroots and brand strategy is my expertise. Roles included strategy, creative development/management, implementation, team leader.
Currently:
My most recent project began as a consumer product, limited professional push campaign in a highly competitive and saturated market. I developed a consumer-centric, segmented story, value props, positioning to create demand directly from the niche consumer group. Resulted in $2.5M grassroots awareness campaign supported by C-level management.
Additional:
During my time as a studio manager, I managed 5 full time staff and hired all weekend freelance crew. Together we accommodated our clients' needs with any and all requests. Including celebrity special request, early call times, special ordering equipment, and daily interactions while maintaining a professional attitude at all times.
