J. G. | Paladin Los Angeles Candidate
Direct Response Marketing Manager
Available For:
Direct Hire
Ideal Position:
Working with a company that values people and what they can bring to the table. I like working on direct response marketing initiatives, from lead gen to retention. Offline, online I love them both...
Ideal Environment:
Ability to make an impact with the company's customers. Work life balance is important as well.
Past Experience:
I've worked on both the client side (Marketing) and agency side (Account Mgmt) of the business. I have supported the development of strategy as well as created the strategy. I've launched new products, enjoyed the labor of implementing the plan while reporting the results. My positions have included Individual Contributor to Director.
Currently:
Led the redesign of the company's acquisition website ($400K). Decreased bounce rate of unique visitors from high 80% to high teens. In addition, currently managing the migration of the company's same acquisition website from Omniture to WebTrends.