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D.C.H. | Paladin Los Angeles Candidate
Consumer Marketing

Available For:
Contract, Freelance, Direct Hire, Temp-to-Perm

Ideal Position:
My ideal position would be a Director of Marketing position in a consumer products or services company.

Ideal Environment:
I thrive in professional, collegial, energetic work environments that exhibit a culture of productivity, work/life balance and integrity.

Past Experience:
I have been a VP of Marketing in the mortgage industry and a product manager in consumer package goods.

My experience includes managing multi-channel direct response, lead generation, data mining, and traditional advertising and promotion programs.

Currently:
I was head of marketing for a start-up mortgage lender servicing the emerging Hispanic homeowner market in Southern California. My primary focus was generating qualified leads for the sales force through local radio and television spot advertising. I was able to reduce the cost per lead by implementing enhanced media buying strategies.

Additional:
I am a highly strategic, organized and analytical thinker, with the ability to bring those traits into the development and execution of tactical action plans the field / sales force can appreciate and derive direct benefit.

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