M. B. D. | Paladin Dallas Candidate
Marketing & Business Development Expert
Available for:
Direct Hire
Ideal Position:
I help companies define the value proposition their products/services offer to customers, thus differentiating their solution and relieving downward pricing pressure. I have sold more than $2 billion in B2B products and services in my 20-year career. The secret to my success lies in engaging SMEs on both sides of the relationship.
Ideal Environment:
I love working with companies that have a great product/service and need help defining its value to their target customer. From established corporations to innovative start-ups, the process of defining the value proposition and communicating it to customers remains the same. Marketing works!
Past Experience:
I launch new industries. In 2000, my multi-disciplinary team developed the business case and network design that sold North American wireless companies on implementing wireless data service. Since 2004 I have been instrumental in developing the residential energy efficiency industry.
Current:
Developed end-to-end selling process for national residential energy efficiency contractor that now serves 12 major US markets. The selling process increased B2C sales by 15% in the first two locations, in one year, in a down market! The company has subsequently sold franchises that are seeing similar success.
Additional:
As a marketing professional I cover many bases: value proposition definition; selling process development; sales support and sales training; internal and external marketing and communications; and whatever else it takes to increase sales, profit and shareholder value.
