Y. B. | Paladin Dallas Candidate
Advertising/Marketing
Available For:
Direct Hire
Ideal Position:
To obtain a Management Supervisor/Account Director position in an Advertising Agency or an Advertising/Marketing Communications Manager position in a Fortune 500 company that enables me to contribute meaningfully to the growth of both assigned brand(s) and organization.
Ideal Environment:
While the atmosphere is casual, friendly and open with a recognition for work-life balance, the culture revolves around the pure intentions of brand stewardship, effective growth strategies, compelling creative, and relationships with a spirit of community and people first, without the tarnish of politics and hidden agendas.
Past Experience:
Account management in consumer and B2B campaigns covering diverse categories such as technology, CPG, airlines, petrochemical and automotive. I was account supervisor on global brands Microsoft and American Airlines, account manager on Coca-Cola, and account executive on Shell and Audi. Scope of campaigns: national, global, multicultural and local.
Currently:
The American Airlines 2010 Military Cause Marketing campaign's emotionally engaging TV spots highlighted AA's support of US armed forces. It achieved customer and corporate goals with excellent results in comprehension (> 90%), likeability (> 70%), and persuasion (> 50% had positive purchase intent), and won consumer kudos and employee endorsement.
Additional:
I am a US citizen. I am familiar with Asian cultural idiosyncrasies, particularly Southeast Asian, Chinese and Japanese.
