T. H. |
Paladin Chicago Candidate
Direct Marketing
Available For:
Contract, Direct Hire, Temp to Perm
Ideal Position:
I'm a direct marketer with experience in the development and implementation of branding and lead generation marketing strategies for incremental new customers and increase revenue.
I am interested in a marketing-related position which I can align my experience in direct marketing, product launches and new business development.
Ideal Environment:
My ideal environment entails a progressive small to medium size firm - an organization that values innovative thought leadership and enjoys having fun while working hard. I also have extensive experience in working at large size organizations.
Past Experience:
I have experience in designing B2B and B2C campaigns for new business development. I also have expertise in launching marketing campaigns across multiple media channels to increase customer acquisition and sales growth. I am accomplished in lead generation / acquisition-base and brand marketing campaigns, promotions and strategies utilizing online and offline channels.
Currently:
I have funneled over 3,000 pre-qualified leads resulting in $1.2M of incremental new business. I designed customer survey to ascertain consumer's behaviors, attitudes and propensity to purchase resulting 18% response rate and revealed profile of best customers. I created a campaign dashboard to track, monitor performances and results of marketing program
Additional Notes:
MBA in Marketing
Bilingual in Spanish
Former Accountant with experience in P&L, forecasting and budgets
