Susan F. | Paladin Chicago Candidate
Branding and Identity Development Professional with Corporate, Not-for-Profit and Agency Experience
Available For:
Long-Term Contracting, Short-Term Freelance, or Consulting
Ideal Position:
I love translating marketing strategies into collateral, packaging, brochures, posters, direct mail and other print and online communications while maintaining brand standards and messaging through the visual medium. I prefer to work directly with the decision makers. I want to hear from the client exactly what it is that they're thinking so I can best interpret their ideas into well thought out visual communication materials that lead to their success.
Past Experience:
With a B.S. degree in graphic design and over 17 years experience in the industry, I am a professional designer who can communicate, train, supervise and work within deadlines and budgets. My experiences have led me to positions of increasing responsibility in design studios, marketing organizations and large and small corporations.
Currently:
Project: Re-branding financial technology company. This included logo exploration that introduced a new color. From there a new look was given to their website. This included introducing more photography that represented its target market. Partnering with a marketing strategist, new messaging was developed.
You can view my work online at http://www.winterandconstruction.com
I have extensive experience with healthcare branding, as well as working with technology companies, small to mid-size businesses and not-for-profit organizations.
