L. B. | Paladin Atlanta Candidate
Integrated Marketer
Available For:
Contracting, Direct Hire, Temp-to-Perm, Consulting, Freelance
Ideal Position:
I am an experienced integrated marketer with expertise in CRM seeking consulting engagements or full time employment. I bring experience in financial services, telecom, hospitality, packaged goods, and retail. Ideal clients are those that embrace both the art and science of marketing while seeking to maximize their Return on Marketing Investment.
Ideal Environment:
I am looking for an environment that is filled with energy and colleagues eager to "make things happen." The ideal culture embraces both the art and science of marketing with a focus on key consumer insights to drive the direction of strategy & execution. For contract engagements I'm able to work onsite or remotely.
Past Experience:
I bring experience across the agency, client and consulting sides of the business. With a keen focus on both the art and science of marketing, I'm able to maximize ROI. My entrepreneurial spirit has helped me launch several direct marketing agency arms, a digital & crm group and a company offering analytical services.
Currently:
Recent projects include:
1. Developed strategic marketing plan. Work included data audit,segmentation model,ROI/LTV analysis,positioning & communications strategy, brand guidelines & lifecycle mgmt approach. Key findings led to more efficient use of budget.
2. Developed best practice CRM tech, communication flow recommendations for large underwriter."
Additional:
I have a passion for keeping busy and up to date on all the latest trends in our evolving media ecosystem. I'm presently writing white papers for a number of agencies covering topics such as social crm, data driven marketing strategies and the convergence of social media and ecommerce.
