Campaign Critiques

Paladin explores different advertising campaigns and discusses what works, and what doesn’t.

Sizing up the Skechers controversy

Do the new Skechers ads lead young girls down the wrong path?
Skechers touts their Shape-ups as an easy way for women to get exercise and tone their lower body. However, the company's decision to launch a new line of Shape-ups specifically for girls as young as 7 years old has sparked controversy. Read more.

The new Starbucks logo – hot or cold?

A fresh brewed look.
In an effort to reflect a changing menu and a changing focus that extends beyond the coffee pot, Starbucks recently decided to revamp its logo. Gone is the familiar green ring with the words "Starbucks Coffee." Now, the logo prominently features the Siren that has been part of the company branding since being founded. Read more.