Senior Manager

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Job Code: 8134904
Last Updated: 2/2/2018
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Location: Burbank, California
Category: Marketing
Job Type: Contract

Paladin's client, a leading entertainment studio in Burbank, CA, is looking for an experienced Senior Manager who will be leading the efforts in optimizing the life cycle experience for users after purchase as well as improving renewal and retention metrics. If you are analytical, product savvy, and have natural instincts in optimization, this is the job for you! This is a 9-month contract role looking to start mid March 2018.
Some responsibilities include but are not limited to:
• Understand and track retention and other key performance metrics
• Work cross functionally to improve product efficiency as well as to launch and optimize lead nurturing and win-back campaigns
• Develop and manage loyalty and CRM programs
• Strategically formulate and package rewards programs for win-back efforts; generate data-driven hypotheses that inform strategies for campaigns and initiatives
• Analyze data to monitor health of the subscriber base
• Scope and execute A/B tests across emails, paid media, web, mobile, and other customer-facing communication platforms
• Conduct post-experiment analyses and deep dives, and present recommendations and findings from test data
• 7+ years progressive professional experience in retention and win-back marketing; MBA preferred
• Previous experience constructing, building, managing and executing loyalty programs across consumer life cycles
• Expertise in managing CRM programs and familiarity with email marketing is a must
• Strong analytical skills
• Familiar with SQL and/or Hive is a plus
• Solid understanding of what retention metrics are and how to impact them (renewal, churn, and engagement)
• Experience with A/B testing and digital media campaigns (paid, owned, and earned)
• Ability to work cross-functionally and manage various stakeholders
• Core understanding of subscription products and self-service sales is preferred
If you meet the requirements of this role, submit your resume below. For more opportunities, visit

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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