Marketing Manager

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Job Code: 61939941
Last Updated: 5/11/2018
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Location: Buffalo Grove, Illinois
Category: Marketing Manager
Job Type: Direct Hire

Our client is a global B2B company with offices in Buffalo Grove, IL that is looking to grow the marketing team in a strategic way. We are working with them to find the right candidate for a Marketing Manager position. This Marketing Manager will play a pivotal role in creating and executing go-to-market strategy for new products; and will serve as the leader of marketing efforts to support sales and lead generation.
 
JOB TYPE: Permanent/Full-Time
LOCATION: Buffalo Grove, IL – onsite required
TRAVEL: 20%- 30% domestic & international (as needed)
SALARY: Competitive & DOE
 
WHAT YOU’LL DO:
• Oversee the strategy and development of integrated marketing plans and campaigns – inclusive of digital marketing—to drive sales and increase demand. A primary responsibility of this role is leading marketing support for lead generation.
• Drive brand awareness, and increase market share through key marketing programs
• Define strategy and develop both brand and product content for multi-channel usage.
• Own the creation and execution of go-to market plans for new B2B products in collaboration with global brand partners and regional sales teams.
• Develop product marketing strategy—including new product development, pricing strategy, product positioning, market segmentation and share, competitive analysis, and defining/meeting ROI and revenue targets.
• Lead market research activities around new product launches and overall brand elevation
• Data analysis to drive best marketing practices and strategy
• Act as a strategic lead within the organization, including with international teams, for new product go-to-market plans and marketing plans to drive sales.
 
WHAT YOU NEED:
• BS degree in Science, Marketing or similar field required. MBA a plus.
• Minimum 4 years’ experience in brand marketing or product marketing – experience in campaign development required.
• Demonstrated ability in data-driven marketing & analytics
• Familiarity with healthcare IT processes
• An ideal candidate has: a scientific background; experience working the medical CPG, life sciences, or pharma industries; experience working in medical labs or hospitals.
• A keen understanding of business strategy – including experience in R&D, market & customer segmentation; competitor benchmarking, and financial analysis.
• Experience leveraging digital channels for demand generation   
• A positive, enthusiastic attitude; the ability to both think broadly and ‘hands on’ execute
 
WHY YOU WANT TO WORK HERE:
• This is an opportunity for leadership and visibility within a global company, and to make a real impact within the marketing team.
• This company values the future of their employees, and there is the real possibility of advancement.
• Competitive salary and robust benefits package.
• It is a financially healthy and well-established company in the healthcare/medical industry/life sciences industry.
 
FINE PRINT: If you know working at a global brand is not always a 9-5 job…you will be expected to sometimes work nights, weekends or a varied scheduled when needed.
 
TO APPLY: Send your resume and a small blurb that outlines why you’re both a good fit on paper and a great fit culturally (personality) to katie.hunckler@paladinstaff.com
 
 
 

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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