Marketing Automation Program Manager

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Job Code: 40331015
Last Updated: 2/2/2018
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Location: Woodland Hills, California
Category: Internet/E-Commerce
Job Type: Contract To Hire

Paladin's client is looking for a skilled Marketing Automation Manager who will manage Eloqua and Act-On based marketing automation and lead generation processes. As the Marketing Automation Manager, you will drive the design, implementation, and testing of demand-generation marketing programs, lead-nurturing programs, lead scoring, prospect/customer segmentation, and automated communications programs within the Eloqua, Act-On and similar marketing automation platforms.
• Design, develop and execute marketing automation campaigns and programs that drive lead generation, retention, and nurturing using the Eloqua 10 and Act-On.
• Support the configuration, maintenance and deployment of the Eloqua/Act-On and integration with client CRM systems
• Advise on best practices with regard to marketing automation capabilities, testing, projected results
• Collaborate with sales operation to enhance and troubleshoot lead/contact integration issues between Eloqua/Act-On and SalesForce.
• Test and QA programming to ensure campaign deployment will operate as intended.
• Stay current on Eloqua software and enhancements
• Perform online campaign set-ups, segmenting of contacts, lead scoring and business logic automation using the CRM database.
• Develop and monitor campaign dashboards for ROI and KPIs, including implicit digital footprint tracking on website.
• Bachelor's degree required with a concentration in business/marketing, computer science, engineering, mathematics, or similar
• Very strong understanding of automation tools, specifically Eloqua version 10 and Act-On (2+years in depth experience including administering Eloqua and Act-On)
• Working knowledge of HTML/CSS/JavaScript
• Solid background in database and marketing analytics/measurement.
• 2+ years data quality and marketing automation software-CRM system integration knowledge (Eloqua and Act-On  integration with Salesforce).
• 2+ years marketing operations experience with specific experience in lead generation, analytics, and campaign management required.
• Results-oriented with the ability to execute tasks independently and with great attention to detail in a fast-paced environment.
• Excellent planning, time management and organization skills.
• Experience with CRM systems (e.g., MS CRM, Siebel On Demand) preferred
• Requires extensive experience managing the CRM processes involved with lead generation activities (automation, scoring, nurturing, conversion).
• Eloqua marketing automation power user with proven program management experience.
• Exceptional client services and support skills
• Marketing Agency experience
• Campaign development and deployment experience with Marketo (marketing automation software)
• HTML/CSS/JavaScript/jQuery programming experience
• Email deployment and segmentation experience with SilverPOP and ExactTarget
• Contact data quality experience and database query experience with SQL Server databases
• programming experience a plus
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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