Digital Search Specialist

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Job Code: 58564397
Last Updated: 11/2/2017
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Location: Schaumburg, Illinois
Category: Media
Job Type: Direct Hire

Paladin is seeking a Digital/Search Engine Specialist to join an Innovative Manufacturing Client located in Schaumburg, IL. This position will manage search engine marketing activities across multiple search engines (Google, Bing, Yahoo), including Paid Search, Display, Remarketing, and SEO optimization. Responsibilities include campaign planning, budget management, performance review, and campaign optimization management. In addition, we are seeking a thought leader that will pursue new innovations and seek to improve overall marketing efforts.  
 
Title: Digital Search Specialist   
Reports To: Digital Marketing Manager   
Salary: $55,000-$75,000 with bonus and benefits   
Location: Schaumburg, IL    
 
Competency Requirements:    

  • BA in Marketing, Business, or related field
  • At least 2 years of experience in search engine marketing
  • Strong knowledge of Google Adwords and Google Analytics  
  • B2B and/or industrial market experience a plus                    

 
Job Responsibilities:    

  • Contribute to the development of robust digital marketing strategies
  • Plan and execute PPC campaigns based on strategic objectives and through collaboration with key business partners
  • Actively monitor performance metrics to improve overall effectiveness and meet KPI goals Leverage testing of ad copy and landing pages to improve quality and conversion rates
  • Build brand awareness/impressions within target segments
  • Manage the balance between CPC, impressions, and conversions to maximize overall business performance within allocated budget
  • Stay current with industry trends that could impact SEM                        

 
TO APPLY:   Please send resumes and salary expectations directly to Emma.Hollister@Paladinstaff.com for immediate consideration.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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