Digital Marketing Strategist

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Job Code: 55334690
Last Updated: 3/24/2017
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Location: Tempe, Arizona
Category: Marketing
Job Type: Direct Hire

Digital Marketing Strategist (PHOENIX, AZ AREA)
Full-Time/Salaried Position
Salary: $55-65k range
*Local candidates only, please.
Digital Marketing Strategist position is currently available through Paladin’s Phoenix, Arizona office. As the Digital Marketing Strategist, you’ll be responsible for the development, implementation, management, and measurement of all digital marketing initiatives. The Digital Marketing Strategist should have knowledge of lead nurturing campaigns, marketing automation, and UX and conversion centered design principles to understand user needs when making design based decisions.
Top Three Skillsets for the Digital Marketing Strategist:
1. Marketing Automation (Marketo, Hubspot, Eloqua)
2. Photoshop design
As a
Digital Marketing Strategist, you’ll be responsible for the following:

  • Implement and maintain drip and nurture campaigns
  • Create custom content to increase response rates, engagement, and drive measurable pipeline
  • Evaluate customer analytics and research and adjust messaging and automation strategy based on data
  • Provide custom reporting on campaign effectiveness, response rates, ROI metrics, etc.
  • Provide assistance on projects related to email marketing, specialized forms, lead scoring, landing pages, distribution lists, etc.
  • Collaborate/troubleshoot closely with web development and creative teams on digital projects
  • Take ownership of small to large projects by defining goals, defining deadlines, and paying attention to detail from inception through execution
  • Collaborate closely with analytics team to provide template reports that can be automatically delivered showing digital campaign effectiveness again industry standards, product lines, and aggregate levels

For this
Digital Marketing Strategist role, you should have the following qualifications:

  • Bachelor’s Degree in Marketing, Business, or related field of study
  • 3+ years of digital marketing experience
  • Experience working with marketing automation platforms such as Marketo, Eloqua, Pardot or similar
  • Understanding of UX and Conversion Centered Design Principles
  • Knowledge/understanding of web development technologies including HTML, CSS, and JavaScript
  • Working knowledge of Adobe Creative Suite (Photoshop, Dreamweaver, etc.)

If you are interested in the
Digital Marketing Strategist job in Phoenix, AZ or other opportunities available through Paladin then please visit our website at  and send your resume and portfolio if applicable to
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Digital Marketing, Marketing Automation, Lead Generation, Online Marketing, User Experience

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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