What is a Marketing Manager?
Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
Marketing managers must be great business leaders as well as great marketing leaders. That’s because they are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services. While the marketing department looks to marketing managers for guidance and direction, executives count on marketing managers for profitability and results. Operating at the center of the marketing department, these professionals must have extraordinary communication skills.
At Paladin Staffing, we specialize in helping marketing managers and other professionals combine with great companies throughout the country. If you’re looking for your next great position, browse our jobs or apply online today!
The Marketing Manager’s skill set
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Related job titles: Marketing Manager, Sales and Marketing Manager, Marketing Director
Marketing Managers come from a variety of academic backgrounds, including marketing, communication, business and other fields. Some companies require their marketing managers to have a master’s degree but, in general, bachelor’s degrees are acceptable.
Proven experience is significantly more important than formal education, and most marketing managers have at least seven years of experience in marketing prior to achieving their current position.
Related certifications & qualifications
As with most senior-level positions, there is no formal certification course to help prepare for the position of marketing manager.Yet, there are many professional development opportunities available to help them become more familiar with the technical aspects of marketing. For example, the following organizations offer formal training courses:
- The Association of Strategic Marketing »
- The American Marketing Association »
- The Marketing Management Association »
Where do Marketing Managers work?
Marketing managers generally work in corporate environments as part of a larger marketing, creative, communications or digital team. As part of an organization, you will play a critical role in aligning your creative direction with the company’s strategic goals.
You’ll be a senior-level marketer at one of the highest rungs of the corporate latter. A lot of people will be looking up to you — your brand managers, copywriters, graphic designers, creative directors and others. You will need to inspire your teams in order to inspire great results. To that end, you need to be hands-on, collaborative and prepared to guide your teams to success. At the same time, the sales and operations people in your organization will hold you accountable for results.
Prepare for these 10 job interview questions
When heading into an interview for a marketing manager position, be sure to come prepared to discuss your creative vision and your qualifications. Review some of the company’s current work by exploring websites, collateral, social networks and other sources, and be ready to make recommendations to improve the work.
Here are some questions you should prepare for:
- How do you incorporate revenue-generating marketing strategies into your approach?
- How do you utilize marketing analytics to drive your results?
- What was the most successful campaign or project you ever worked on? What made it so successful?
- When heading into a meeting with your team, what's most important to convey: what they have to do (the creative deliverables) or why they have to do it (the business reasons)?
- What role can marketing play in helping the business overcome the current economic realities?
- From start to finish, describe your process for launching a new campaign.
- What mentors or companies do you look to for inspiration?
- How do you leverage the latest tools and technologies to produce the best results?
- Is "differentiation" enough, or should a company focus on "innovation"?
- How do you ensure you are using your budgeted dollars to engage the right audience?
Brush up on your Marketing Manager knowledge
Marketing managers need to be experts in all facets of marketing, and there are a lot of experts out there who are sharing their knowledge.
Top Blogs for Marketing Managers:
Apply for Marketing Manager jobs with Paladin Staffing
If you’re looking to lead your own team and create brilliant results every day, Paladin Staffing is ready to connect you with an exciting marketing manager opportunity in your area. Take the next step in your career by browsing our job listings or apply online to connect with one of or recruiters today!