What is a Brand Manager?
When you hear a brand’s name, what thoughts come to mind? If they are positive, inspiring and make you want to run out to buy the brand’s newest product, then a brand manager somewhere is doing his or her job.
Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They also regularly meet with clients and senior management, and they oversee a team of junior marketers.
Working under marketing managers or CMOs, brand managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
Brand Managers are responsible for more than executing marketing campaigns; they are also in charge of managing and developing P&L and driving market growth. Strong analytical skills, business savvy and the ability to multitask are all essential.
At Paladin Staffing, we specialize in helping brand managers combine with great companies throughout the country as well as many other positions. If you’re looking for your next great position, browse our jobs or apply online today!
The Brand Manager’s skill set
- Excellent written and verbal communication skills
- Strong research and analytical skills
- Comfort with CRM software
- In-depth understanding of the company’s current products and future concepts
- A willingness to listen
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Related job titles: Brand Manager (Junior, Senior), Marketing Manager, Brand Liaison, Product Manager
Most colleges and universities offer bachelor’s degree programs in marketing or in business with a concentration in marketing. However, brand managers are not required to have a specific degree or academic background. On the other hand, they’re expected to have expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field.
Related Certifications & Qualifications: There are no generally accepted or preferred certification requirements or expectations for brand managers. Experience — at least three-years — is often required, and many brand managers work their way up from junior-level positions by taking advantage of professional development courses and in-house training opportunities.
Where do Brand Managers work?
Most brand managers work in a business or corporation. The brand manager may be in charge of their own team of marketers and creative, communications and digital professions, or they may be part of a larger shared-services marketing department where resources and personnel are shared across brands.
Regardless of the environment, a career as a brand manager is potentially lucrative, stable and rewarding. Brand managers also enjoy substantial perks, including travel, corporate discounts, and networking opportunities.
The role demands a lot of responsibility and a willingness to put in extra hours in order to separate your brand from the competition — both outside your organization and from within it. You will be competing for corporate dollars with your sister brands, and it will be up to you to generate the results that warrant investing in you and your initiatives.
Prepare for these 15 job interview questions
When heading into an interview for a brand manager position, be sure to come prepared to discuss your creative vision and your qualifications. Review some of the brand’s current work by exploring websites, collateral, social networks and other sources, and be ready to make recommendations to improve the work.
Here are some questions you should prepare for:
- Describe how you have used marketing analytics tools.
- What can we be doing better? What changes would you make immediately?
- When you started your previous job, what did you do differently than your predecessors? How did these changes reflect an increase in the company’s performance?
- What is the worst campaign you have ever seen? What made it so bad?
- Do you look to competitors for inspiration? How do you come up with original ideas?
- What should the personality of our brand be? Why?
- How important is social media in your branding strategy?
- In which ways do you show your creativity in your personal life?
- Tell me about a time when your work directly impacted business results in a positive way.
- We’ve been really successful targeting our products to (demographic). How would you expand that success to reach other audiences?
- Who was the first person you turned to in your former team when launching a new product?
- What is the single biggest factor when it comes to creating a positive brand identity?
- What are you doing in relation to trainings, meetups, and day-to-day reading to keep your skillset current and growing?
- How do you see brand management evolving in the coming years?
Brush up on your Brand Manager knowledge
Brand managers need to be experts in all facets of marketing, and there are a lot of experts out there who are sharing their knowledge.
Check out these great blogs for brand managers:
Apply for Brand Manager jobs with Paladin Staffing
Are you prepare to enhance a brand’s identify while enhancing your own career? Paladin Staffing is ready to connect you with an exciting brand manager opportunity in your area. Take the next step in your career by browsing our job listings or apply online to connect with one of or recruiters today!