What is an Account Executive?
Account executives serve as the client’s voice when developing and executing advertising campaigns. They help ensure the efforts of various team members (graphic designers, web designers, creative directors, project managers, SEO specialists, copywriters, etc.) and components (print, web, broadcast, social, etc.) align with the client's goals. They are responsible for developing new client relationships and maintaining existing ones.
At Paladin Staffing, we specialize in helping account executives and other professionals combine with great companies throughout the country. If you’re looking to break into the industry, or if you are looking for your next great position, browse our jobs or apply online today!
The Account Executive’s skill set
- Strong sales and customer service skills
- Knowledge of the latest advertising and marketing trends
- Proficiency with numbers, budget and time management
- Ability to present ideas, negotiate and problem solve
- Great written and oral communication skills
Related Job Titles: Account Executive (Assistant, Junior, Senior), Account Representative, Creative Account Executive, Account Manager, Account Services, Account Supervisor
There is no formal training for account executives. However, many companies prefer those with a college degree in areas like marketing, sales and business. A successful background in sales or in another marketing role can also open the door to potential account executive positions for more experienced candidates.
Where do Account Executives work?
Every company needs good sales professionals, and creative, marketing, communications and digital businesses are no exception. Opportunities for account executives exist in:
- Full-service agencies, which offer a wide-range of creative services
- Media agencies, which focus on advertising
- Digital agencies, which specialize in online and social marketing
Regardless of the environment, an account executive’s primary role is to liaison between the agency and its clients. In this role, it will be up to you to meet client demands and expectations while ensuring your internal teams are prepared to execute accordingly. Like all sales-related roles, it’s extremely high pressure, and you will need to deliver results. If you're up for the challenge, however, an account executive career can be lucrative and rewarding, with ample opportunities to travel and meet new people.
In addition, as part of an agency, account executives can take advantage of the opportunity to learn more about the marketing and creative functions. They can even tap in to their co-workers’ skills and experiences to expand their own capabilities.
Prepare for these 14 job interview questions
When preparing to interview for a Project Manager position, do your homework. Get a solid understanding of the company and the industry by exploring websites, collateral, social networks and other sources. Come in prepared to discuss your qualifications and your experience.
Here are some questions you should expect to hear in an interview:
- From start to finish, describe how you secure a new account.
- The customer is always right. How do you let your creative teams know that in an effective manner?
- What do you do for your professional development?
- What does it take to close an account?
- How do you find and target new accounts?
- Tell me about a time when you collaborated with your creative teams to seal a sale.
- Do you follow a personal sales method? Can you describe it?
- What elements are key to creating an effective market analysis?
- How do you manage expectations with clients when their budgets don’t align with their marketing ideas?
- Describe an instance with a client or prospect where you made a mistake. How did you handle the situation?
- Explain a time when you had to deal with a crisis involving a difficult client, and how you were able to transform it into a win for your company.
- How do you plan on spending your first month on the job to acclimate yourself and bring in fast profits for our company?
- Describe a coworker on your former team that you admired, and how you’ve used your observations to build upon your own success.
- Close this interview. Sell me on your skills and why I should hire you.
Update Your Account Executive background knowledge
Business is business — but business is forever changing, growing, and evolving. As an account executive, you’ll need to grow with it to stay afloat. If you don’t already, we recommend that you follow these blogs:
Top Account Executive Blogs:
- SAMA »
- The Chapman Group Blog »
- Businessweek’s Strategic Account Management Blog »
- The B2B PR Blog »
- Shulbert’s B2B Marketing Blog »
Apply for an Account Executive job with Paladin Staffing
If you’re looking for the next step in your career, Paladin Staffing is ready to connect you with an exciting account executive opportunity in your area. Launch the next stage of your career by browsing our job listings or apply online to connect with one of or recruiters today!