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Case Studies

Internet Research
Paladin places market research professionals who have skills in both qualitative and quantitative projects. Our Paladin candidates design and execute surveys, analyze research results, write summary reports, provide assistance with qualitative studies involving focus groups, design and implement market studies and competitive reviews as well as become interim members of our clients' own research staffs. Paladin candidates nationwide have completed short and long-term research projects for many top clients. Following is one example from New York:

The client: Education Product Provider

The task: Client needed a major overhaul and update for a report on teacher certification, measurement testing/assessment and foreign language testing in American universities. They required an experienced Internet researcher to determine its competitors and their strategies.

The talent solution: Paladin placed a market research specialist with a background in library science to update the report. The candidate utilized primary and secondary research the client had in house as well as collected new information on her own through publications and the Internet. The report was successfully updated and delivered to senior management.

Case Studies

Account Management
Paladin places all kinds of account management professionals from senior level pros to assistants. Our clients range from ad agencies to sales promotion to public relations to integrated marketing agencies and more. Typical assignments may include fill-ins for family or medical leave, staff transitions, or extra hands for heavy workflow periods.

The client: Major Advertising Agency

The task: The agency went through layoffs and natural attrition. Shortly thereafter, its biggest account came knocking for a large amount of collateral and advertising work to be completed within a six-week time frame. Since project turnaround was imminent, timing was of the utmost importance--new hires were not practical or feasible.

The talent solution: Paladin provided two talented account managers who immediately stepped in and managed the projects from start to finish. The projects were completed on time and the agency's client was extremely satisfied with the results. Our client has since offered each account manager a permanent staff position.

Case Studies

Project Management
Paladin places all kinds of account management professionals from senior level execs to assistants. Our clients range from ad agencies to sales promotion to public relations to integrated marketing agencies and more. Typical assignments may include fill-ins for family or medical leave, staff transitions, or extra hands for heavy workflow periods.

The client: Large Telecommunications Corporation

The task: This company needed a temporary project manager to cover a maternity leave within its marcom department. The position entailed coordination of all local sponsorship marketing -- sports and other events. The client required a New York based candidate who was willing to travel frequently to other markets.

The talent solution: Paladin provided a project manager who had experience working in marketing communications departments of large companies. She was able to jump in and complete projects quickly. The company's project manager eventually returned from maternity leave, but the client was so impressed with our freelancer's skills that they've asked her to stay on.