Public Relations - Agency and Corporate Titles

Agency Positions:

Account Coordinator/Assistant Account Executive
Typically has one-to-two years of experience in Public Relations. Develops media lists, pitches targeted print and broadcast news outlets, tracks media coverage and assembles clip books for clients. Conducts in-depth research for new business presentations and current client programs. Supports Account Executives with their day-to-day work and may supervise an Intern. Strong writing and editing skills are essential for this position as well as an exacting attention to detail. Must be able to effectively multi-task and work in a fast-paced environment. Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or related field is desired.

Public Relations Account Executive/Senior Account Executive
Typically has two-to-four years of experience in Public Relations. Responsible for drafting press releases and other promotional materials; pitching stories to the media, fielding media calls and monitoring press coverage; and planning special events, such as analyst tours, press conferences and media briefings. Interacts directly with clients and leads client conference calls. Supports senior staff with their day-to-day activities and supervises one or more Account Coordinators/Assistant Account Executives. Strong writing and editing skills are essential for this position as well as an exacting attention to detail. Must be able to effectively multi-task and work in a fast-paced environment.

Public Relations Account Executive
Typically has five-to-seven years of experience in Public Relations or Journalism. The most important aspect of this position is managing client relationships and leading national and international campaigns. Reports to the Senior Account Supervisor and manages a team of Account Coordinators/Account Executives, Account Executives and Senior Account Executives. Requires excellent communication, project management, account management, presentation, organizational and leadership skills.

Public Relations Senior Account Supervisor/Manager
Typically has eight-to-ten years of experience in Public Relations. Partial focus on generating new business, oversees several client accounts and ensures overall client satisfaction, Leads the strategic vision for each client program and tracks budget. Reports to the Vice President/Senior Vice President and supervises the Account Supervisors and other junior staff. Requires strong presentation, organizational and leadership skills.

Public Relations Agency Vice President/Senior Vice President
Typically has ten or more years of Public Relations experience. Responsible for establishing a long-term business vision for the practice, generating new business, ensuring practice profitability, managing practice budgets, balancing staff workloads, recruiting and hiring, and providing high-level strategic guidance for client teams. Manages the Reports directly to the office General Manager and supervises Vice Presidents and below.



Corporate Positions

Communications Editor/Proofreader
Reviews marketing collateral, press releases, media alerts, advertisements, white papers and other materials produced by the corporate communications department to detect errors in spelling, punctuation, grammar and syntax. Verifies facts as well as updates copy to clarify themes, maintain consistency in tone and voice, and adhere to corporate style guidelines and editorial policy.

Communications Manager
Develops and implement internal and external communications strategies and programs that support and advance a company's strategic goals and are aligned with a company’s overall brand philosophy. Generally develops and executes marketing collateral, publications, direct mail campaigns and promotions, trade publication articles, and fact sheets. Project manages and writes effective copy for internal/external communications as assigned by Communications Director. Requires top-level writing and editorial ability and a passion for communications excellence.

Communications Manager/Director
Manages, oversees and develops strategies to enhance an organization's public image. Responsibilities include: establishing relationships with members of the media; pitching stories to print and broadcast news outlets and monitoring media coverage; developing corporate key messages and communicating them to key stakeholders, including investors, the public and the media. Oversees production of internal and external materials such as brochures, press releases, web copy, newsletters and executive presentations. Requires excellent written and verbal communication skills.

Investor Relations Manager
Develops and maintain effective external relationships with the investment community with proactive, timely communications. Also, develops and maintain effective internal relationships with Accounting, Financial Planning & Analysis, and Legal; develop a high-level knowledge base across all divisions by building appropriate relationships, staying current on divisional successes and challenges and participating in various corporate meetings and events. Assists in developing key messages of a Company’s strategy, operational and financial performance which will be incorporated into press releases, presentations, web content, the annual report and other materials.

Media Relations Manager
Directs, prioritizes and monitors media strategies, requests and projects. Managing and overseeing the development of tools to execute the strategic media plan. Typically has five-to-eight years of media relations work. Experience managing staff and developing and managing programs are usually essential.

Public Relations Manager/Director
Works collaboratively with internal product marketing and Marketing Communications team as well as external PR agency to build and maintain strong relations with industry professionals including vertical, business and trade press, and industry analysts. Works with internal marketing teams to develop and execute PR plans for product launches, vertical campaigns and other strategic company announcements. Responsible for development and execution of strategic communication plans, press releases and media events.