Media Buyer
Purchases and places print, radio, TV, and online advertising. Works for advertising agencies or directly for advertising clients. Negotiates rates with media outlets and recommends media buying opportunities. Also conducts post-buy media analysis and tracks and reports on results.

Media Planner
(See Media Supervisor) Develops, executes, and monitors media plans for advertising clients under the supervision of the Media Supervisor.

Media Research Analyst
Measures the effectiveness of print, radio, TV, and online advertising using various research and statistical methods. Develops measurement strategies and goals to support client decision-making and planning. Analyzes and reports on the returns on investment of advertising campaigns.

Media Supervisor
Develops, executes, and monitors media plans for advertising clients. Analyzes the audiences, content, and ratings of a wide range of media outlets. Within specified budgets, selects the media outlets, target audiences, scheduling, and geographic emphasis, which enable clients to achieve their advertising and marketing objectives.

Online/Interactive Media Buyer
(See Media Buyer.) A Media Buyer who specializes in online media outlets, such as websites, Web portals, and e-newsletters; and online advertising methods, such as banner ads, pop-ups, and paid search-engine placements.

Online/Interactive Media Planner
(See Media Planner) A Media Planner who specializes in online media outlets, such as websites, Web portals, and e-newsletters; and online advertising methods, such as banner ads, pop-ups, and paid search-engine placements.