Marketing Titles

Associate Product Manager
(See Product Manager) Under the supervision of the Product Manager, is responsible for the success of all phases of the product or service life cycle—conception, definition, launch, and post-launch.

Brand Manager
Develops and implements the brand strategy of a product or service. Positions products and services in the marketplace. Plans and executes brand marketing and advertising programs to raise brand awareness and value. Sets the direction of brands through awareness of market research and consumer trends.

B-to-B Product Manager
(See Product Manager) A Product Manager with responsibilities for a business-to-business (B2B) product or service.

Chief Marketing Officer
Oversees the planning, development, and execution of an organization’s marketing and advertising activities. Responsibilities can include market research; pricing; product marketing; new business development; marketing communications; advertising; and public relations.

Consumer Product Manager
(See Product Manager) A B2C Product Manager with responsibilities for a consumer product or service.

Direct Marketing Manager
Oversees the development and implementation of direct marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling. Designs campaigns using direct mail, email, websites, telemarketing, catalogs, and marketing collateral. Develops return-on-investment goals, testing plans, and segmentation strategies.investment goals, testing plans, and segmentation strategies.

Event Marketing Specialist
Develops and executes marketing plans for trade shows, conventions, seminars, and other events. Supports the marketing of existing and new products and services. Coordinates advertising, marketing communications, and public relations efforts. Measures success of events.

Event Planner / Manager
Plans, schedules, and coordinates events including conventions, trade shows, conferences, seminars, sales meetings, and other events. Oversees event budgets, timelines, ordering, and logistics. Researches and selects venues, vendors, and other resources. Also can be responsible for creating event marketing plans.

Marketing Communications Manager
Plans, directs, and implements an organization’s marketing communications activities. Responsible for communicating consistent messages across print and electronic media. Ensures that key, strategic messages are communicated effectively to target audiences. Produces, or acts as liaison with firms that produce, public relations materials, advertising, and marketing collateral.

Marketing Database Manager
Manages database systems designed to analyze and increase customer value. Generates marketing lists; segmentation, contact, and testing plans; and campaign reports. Analyzes customer preferences, trends, profiles,and purchase histories. Identifies factors that influence and are predictive of customer behavior.

Marketing Director
Conceives and executes marketing strategies and programs to increase the profitability of new and existing products and services. Responsible for pricing policies; product and market development; and gathering, analyzing, and utilizing market research. Also manages advertising and marketing communications activities.

Marketing Manager
(See Marketing Director) Under the supervision of the Marketing Director, conceives and executes marketing strategies and programs to increase the profitability of a product or service.

Market Researcher
Determines demand for new and existing products and services through the use of statistical procedures and data analysis. Gathers and analyzes data on competitor activity; and on customer demographics, buying habits, and preferences. Forecasts consumer and industry trends. Designs surveys, opinion polls, and questionnaires.

Product Manager
Develops strategies to ensure the success of all phases of the product or service life cycle—conception, definition, launch, and post-launch. Communicates needs and requirements across the organization with market research; design/engineering; promotions; packaging; marketing communications; and outside vendors. Also manages and coordinates timelines and budgets.