Marketing Titles

Associate Product Manager
(See Product Manager.) Under the supervision of the Product Manager, is responsible for the success of all phases of the product or service life cycle—conception, definition, launch, and post-launch.

Brand Manager
Develops and implements the brand strategy of a product or service. Positions products and services in the marketplace. Plans and executes brand marketing and advertising programs to raise brand awareness and value. Sets the direction of brands through awareness of market research and consumer trends.

B-to-B Product Manager
(See Product Manager) A Product Manager with responsibilities for a business-to-business (B2B) product or service.

Chief Marketing Officer
Oversees the planning, development, and execution of an organization’s marketing and advertising activities. Responsibilities can include market research; pricing; product marketing; new business development; marketing communications; advertising; and public relations.

Consumer Product Manager
(See Product Manager.) A B2C Product Manager with responsibilities for a consumer product or service.

Direct Marketing Manager
Oversees the development and implementation of direct marketing programs to raise the levels of customer acquisition, retention, and cross/up-selling. Designs campaigns using direct mail, email, websites, telemarketing, catalogs, and marketing collateral. Develops return-on-investment goals, testing plans, and segmentation strategies.investment goals, testing plans, and segmentation strategies.

Event Marketing Specialist
Develops and executes marketing plans for trade shows, conventions, seminars, and other events. Supports the marketing of existing and new products and services. Coordinates advertising, marketing communications, and public relations efforts. Measures success of events.

Event Planner / Manager
Plans, schedules, and coordinates events including conventions, trade shows, conferences, seminars, sales meetings, and other events. Oversees event budgets, timelines, ordering, and logistics. Researches and selects venues, vendors, and other resources. Also can be responsible for creating event marketing plans.

Marketing Communications Manager
Plans, directs, and implements an organization’s marketing communications activities. Responsible for communicating consistent messages across print and electronic media. Ensures that key, strategic messages are communicated effectively to target audiences. Produces, or acts as liaison with firms that produce, public relations materials, advertising, and marketing collateral.

Marketing Database Manager
Manages database systems designed to analyze and increase customer value. Generates marketing lists; segmentation, contact, and testing plans; and campaign reports. Analyzes customer preferences, trends, profiles,and purchase histories. Identifies factors that influence and are predictive of customer behavior.

Marketing Director
Conceives and executes marketing strategies and programs to increase the profitability of new and existing products and services. Responsible for pricing policies; product and market development; and gathering, analyzing, and utilizing market research. Also manages advertising and marketing communications activities.

Marketing Manager
(See Marketing Director) Under the supervision of the Marketing Director, conceives and executes marketing strategies and programs to increase the profitability of a product or service.

Market Researcher
Determines demand for new and existing products and services through the use of statistical procedures and data analysis. Gathers and analyzes data on competitor activity; and on customer demographics, buying habits, and preferences. Forecasts consumer and industry trends. Designs surveys, opinion polls, and questionnaires.

Product Manager
Develops strategies to ensure the success of all phases of the product or service life cycle—conception, definition, launch, and post-launch. Communicates needs and requirements across the organization with market research; design/engineering; promotions; packaging; marketing communications; and outside vendors. Also manages and coordinates timelines and budgets.

Online/Web Marketing Job Titles

Email Marketing Manager/Specialist
Conceives and executes Email Marketing programs to increase customer acquisition, retention, and conversion rates. Develops communication plans; segmentation strategies; and online offers. Evaluates effectiveness of email communications. Works with design and copywriting teams on creative treatments.

Online Marketing Director
Develops and implements marketing programs using websites; email; online advertising and promotions; and search-engine marketing (SEM/SEO). Conceives strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling. Oversees online market analysis.

Online Marketing Manager
(See Online Marketing Director) Under the supervision of the Online Marketing Director, conceives strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling.

Online Promotions Manager
Using media including email and websites, conceives and implements online promotional programs to raise customer acquisition and retention rates. Creates strategies for targeting and gaining access to existing and new markets. Oversees promotional communications and develops tie-ins and partnerships.

Online Publicist
Creates publicity for clients through unpaid, online media. Generates interest in products and services through email groups, online chat, online forums, and Internet press releases. Pitches story ideas to editors of e-zines, e-newsletters, and other online publications. Promotes online seminars, workshops, and events.

Search Engine Marketer
Creates, analyzes, and tracks paid-search marketing campaigns. Formulates bidding and keyword strategies with major search engines such as Google & Yahoo. Monitors, tests, and adjusts campaigns to raise customer click-through and conversion rates. Can advise online marketers on increasing website rankings through adjustments to website content.

Search Engine Optimization (SEO) Specialist
Raises the rankings of websites in search engines without the use of paid listings. Develops keyword and linking strategies to improve website search results. Boosts rankings by making revisions to website structure and copy. Analyzes and reports on results of SEO campaigns.


Agency Account Management Titles

Account Coordinator
Provides administrative and customer service support to Account Executives, Media Planners, and Client Services Managers. Assists with advertising and media research; client reports and presentations; and project coordination, timelines, and budgets. Responds to client needs and requests.

Assistant Account Executive
(See Account Executive.) Assists in the day-to-day management of accounts under the supervision of the Account Executive.

Account Executive
Manages accounts of advertising clients. Helps clients develop advertising strategies; media plans; and solutions to creative, logistical, and technical problems. Responsible for estimating costs and monitoring project timelines. Involved in new business development.

Account Planner
Acts as the bridge between the customer and the agency’s account, creative, and media teams. Gains insights into customer attitudes and needs through quantitative research; qualitative research including focus groups; and competitive analysis. Translates customer insights into advertising, brand, and creative strategies.

Account Supervisor/Director
Supervises Account Executives in the management of agency accounts. Oversees formulation of advertising strategies; the internal direction of accounts including creative, media, and traffic; and timelines and budgets. Involved in new business development.

Client Services Manager
Oversees client relationships, internal-team relationships, and account operations during the planning, development, and execution of advertising campaigns. Responsible for client communications with regard to advertising needs and requests, budgets, workflow, and billing. Participates in new business development efforts.

New Business Development Specialist
Specializes in developing new accounts and augmenting the business of existing accounts. Identifies prospects’ advertising, marketing, and business issues and matches these with agency capabilities and ideas. Develops strategies and tactics for pursuing selected prospects. Participates in sales presentations, negotiations, and sales closings.


Agency Creative & Production Titles

Art Director
Sets the stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the Internet. Oversees the work of designers, illustrators, photographers, and others. Often collaborates with a copywriter in developing creative ideas. Works in both agency and corporate settings.

Copywriter
Develops concepts and ideas for advertising and marketing materials and campaigns. Writes a wide variety of communications for print, TV, radio, and the Internet. Generates ideas with other members of the creative team. Works in both agency and corporate settings.

Creative Director
Responsible for the creative strategies and direction of advertising and marketing materials and campaigns. Supervises the work of art directors, copywriters, and designers. Evaluates and ensures the quality of creative content for new-business and client pitches. Can have a copywriting or art-direction background.

Graphic Designer
Creates layouts and designs of logos, packaging, advertising, marketing collateral, and other published materials in print and online. Selects and arranges photos, type, illustrations, and color. Collaborates with Copywriters and Art Directors on concepts. Can conduct press checks.

Illustrator
Conceives and develops original artwork for publications, advertisements, and marketing collateral. Creates illustrations for print and electronic publication using traditional media like pen and ink and airbrush as well as design and illustration software. Can specialize in technical, architectural, and other kinds of illustrations.

Instructional Designer
Designs, develops, and delivers instructional and training materials in a variety of media (print, multimedia, Web) and formats (instructor-led, self-paced, and online). Collaborates with creative teams, technical staff, and subject-matter experts. Tests and assesses the effectiveness of training materials.

Prepress Specialist
Prepares documents and digital files for printing. Duties can include checking graphics files for correct formats; working with color separations; making plates; and preparing prepress proofs. Responsible for a pre-flight checklist to ensure that all prepress procedures have been followed.

Producer
Manages creative projects from conception to completion. Responsible for delivering projects on time and on budget. Works with creative teams on assigning team members and defining tasks and project needs. Develops and oversees budgets and schedules; identifies and resolves production problems; and selects and negotiates with vendors.

Production Manager
Oversees the production of advertising and marketing communications materials. Sets print production schedules; negotiates with and selects vendors; and tracks and manages budgets and costs. Communicates technical information to design staff. Attends press checks and gives final approvals.

Production Artist
Assists design teams in graphic production for collateral, packaging, display and advertising projects. Should be strong in programs such as Quark, Illustrator, and Photoshop. Has solid knowledge of four-color printing process, and the ablility to pre-flight, collect files and archive materials.

Story Board Artist
Draws sketches of TV commercials for advertising clients before production begins. Creates a series of panels, which include scenes, copy, and the angles of shots. Uses pencil, pen and ink, and storyboarding software.

Traffic Coordinator
(See Traffic Manager) Coordinates the scheduling and workflow of advertising and marketing communications projects under the supervision of the Traffic Manager.

Traffic Manager
Responsible for the scheduling and workflow of advertising and marketing communications projects among agency departments, clients, and vendors. Manages and revises timelines and estimates. Routes layouts, copy, proofs, and other project elements for approval and production.


Media Agency Titles

Media Coordinator
Provides administrative and customer service support to Media Planners and Media Buyers. Assists with media research, reports, and record keeping; the evaluation of new media opportunities; and advertising placement. Also responds to client needs and requests.

Media Buyer
Purchases and places print, radio, TV, and online advertising. Works for advertising agencies or directly for advertising clients. Negotiates rates with media outlets and recommends media buying opportunities. Also conducts post-buy media analysis and tracks and reports on results.

Media Planner
(See Media Supervisor) Develops, executes, and monitors media plans for advertising clients under the supervision of the Media Supervisor.

Media Research Analyst
Measures the effectiveness of print, radio, TV, and online advertising using various research and statistical methods. Develops measurement strategies and goals to support client decision-making and planning. Analyzes and reports on the returns on investment of advertising campaigns.

Media Supervisor
Develops, executes, and monitors media plans for advertising clients. Analyzes the audiences, content, and ratings of a wide range of media outlets. Within specified budgets, selects the media outlets, target audiences, scheduling, and geographic emphasis, which enable clients to achieve their advertising and marketing objectives.

Online/Interactive Media Buyer
(See Media Buyer) A Media Buyer who specializes in online media outlets, such as websites, Web portals, and e-newsletters; and online advertising methods, such as banner ads, pop-ups, and paid search-engine placements.

Online/Interactive Media Planner
(See Media Planner) A Media Planner who specializes in online media outlets, such as websites, Web portals, and e-newsletters; and online advertising methods, such as banner ads, pop-ups, and paid search-engine placements.


Public Relations - Agency and Corporate Titles

Agency Positions:

Public Relations Account Coordinator
Provides public relations support for account services team, including writing and proofreading promotional materials, conducting research and assisting with media outreach. Usually maintains media lists, developes and tracks editorial calendars. Requires strong written and verbal communication skills and attention to detail. Journalism degree is ideal for this position.

Assistant Account Executive
Supervises Account Executives in the development and execution of public relations strategies and programs. Cultivates media relationships; edits and ensures the quality of media materials; and can serve as the client’s main media contact. Involved in new business development. Journalism background and or degree is always ideal for this position.

Public Relations Account Executive
The next step after Account Coordinator and Assitant Account Executive. This person now has client contact and develop public relations strategies and manages day-to-day activities in order to complete communication initiatives. Duties include writing press releases and other promotional materials; pitching stories to the media, fielding media calls and monitoring press coverage; and planning special events, such as analyst tours, press conferences and media briefings. Requires excellent written and verbal communication skills. Journalism background is always ideal for this position.

Public Relations Account Supervisor
(See Account Executive) Assists in the day-to-day management of accounts under the supervision of the Account Executive.

Account Supervisor/Director
Provides administrative and customer service support to Account Executives. Assists with client reports and presentations; media research; media databases; and project coordination, timelines, and budgets. Also can have writing and proofreading responsibilities. Responds to client and media needs and requests.

Public Relations Agency Vice President
Conceives and implements public relations strategies and programs for clients. Writes and edits press releases, articles, fact sheets, and backgrounders. Pitches and places stories. Develops media relationships; monitors media activities; and responds to media requests. Coordinates press conferences, analyst tours, media launches, and special events.

Public Relations Agency President
Manages all public relations accounts and activities. Responsibilities include meeting agency financial goals; maintaining and developing staff; and devising public relations strategies for clients and the agency. Also responsible for ensuring client satisfaction and generating business with existing and prospective clients.

Corporate Positions:

Communications Editor
Reviews marketing collateral, press articles produced by public relations team, ad copy to detect errors in spelling, punctuation, grammar and syntax, and verifying facts. Rewrites or modifies copy to clarify meaning and to conform to corporate style guidelines and editorial policy.

Communications Manager/Director
Manages, oversees and delevopes strategies to enhance an organization's public image. Responsibilities include establishing relationships with members of the media pitching stories to publications and monitoring media coverage; identifying key messages and communicating them to potential alliance partners and investors. This person also oversees production of internal and external materials such as brochures, press releases, web copy, newsletters and executive presentations. Requires excellent written and verbal communication skills.

Communications Specialist
Edits, proofreads, fact-checks, and coordinates production of a variety of corporate and marketing communications materials. Ensures that communications are accurate, clear, and complete; correct in terms of spelling, grammar, punctuation, and editorial style; and that they maintain a consistent tone and voice.

Investor Relations Manager
Manages the planning and execution of an organization’s communication strategies and programs in print and electronic media. Can be responsible for corporate, marketing, and employee communications; and investor, media, and public relations. Responsibilities also can include speechwriting and issues and crisis management.

Media Relations Manager
Researches, writes, edits, and coordinates production of a variety of corporate and marketing communications materials. Responsible for writing marketing collateral; newsletters and employee communications; speeches and executive communications; and press releases and fact sheets. Works in print and on websites and corporate intranets.

Public Relations Manager/Director
Communicates a company’s operational and financial performance to financial analysts and investors. Monitors investment trends and market opinions. Responsible for overseeing presentations, reports, press releases, and fact sheets for earnings calls, investor road shows, and analyst and shareholder meetings.


Web Creative & Production Titles

Information Architect/User Interface Designer
Creates the navigational structure of the site and hierarchy of information. Arranges website information in the right way. May work with graphic designers and user functionality project managers. Overall, an Information Architect provides the blueprints for a website.

User Interface Designer
Determines the overall structure and flow of information on Web pages and websites. Ensures that users of websites and corporate intranets can navigate them logically and intuitively to find the information they need. Improves the experience of website users.

Animation (Flash) Designer
Using animation and graphics software, designs and develops 2-D and 3-D animations for a variety of media and purposes. Creates characters, special effects, and graphics for websites, broadcast, multimedia presentations, training, games, and corporate presentations.

Multi-Media Designer
Designs and develops multimedia presentations combining still images, sound, text, video, and animations. Creates presentations for CDs, websites, and interactive media, which are used in training, games, corporate presentations, and as sales tools. Has knowledge of graphics and animation software and Web technologies.

Web Content Manager
Oversees the writing, editing, updating, and placement of content on websites and corporate intranets. Ensures that website content meets the requirements of business units and fulfills the needs of website users. Collaborates with Web Designers and Web Programmers / Developers on website design and capabilities.

Web Content Editor
Writes copy and navigational links for websites; corporate intranets; email communications; and Web-based advertising and marketing campaigns. Adapts copy from offline sources for online use. Collaborates with Web Designers on blending copy with designs. Can participate in search-engine-optimization projects.

Web Designer
Creates designs and layouts for websites, corporate intranets, email communications, logos, and online interfaces. Also designs materials for Web-based advertising and marketing campaigns. Selects and arranges photos, type, illustrations, and color. Collaborates with Web Content Writers on blending copy with designs.