Agency Creative & Production Titles

Art Director
Sets the stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the Internet. Oversees the work of designers, illustrators, photographers, and others. Often collaborates with a copywriter in developing creative ideas. Works in both agency and corporate settings.

Copywriter
Develops concepts and ideas for advertising and marketing materials and campaigns. Writes a wide variety of communications for print, TV, radio, and the Internet. Generates ideas with other members of the creative team. Works in both agency and corporate settings.

Creative Director
Responsible for the creative strategies and direction of advertising and marketing materials and campaigns. Supervises the work of art directors, copywriters, and designers. Evaluates and ensures the quality of creative content for new-business and client pitches. Can have a copywriting or art-direction background.

Graphic Designer
Creates layouts and designs of logos, packaging, advertising, marketing collateral, and other published materials in print and online. Selects and arranges photos, type, illustrations, and color. Collaborates with Copywriters and Art Directors on concepts. Can conduct press checks.

Illustrator
Conceives and develops original artwork for publications, advertisements, and marketing collateral. Creates illustrations for print and electronic publication using traditional media like pen and ink and airbrush as well as design and illustration software. Can specialize in technical, architectural, and other kinds of illustrations.

Instructional Designer
Designs, develops, and delivers instructional and training materials in a variety of media (print, multimedia, Web) and formats (instructor-led, self-paced, and online). Collaborates with creative teams, technical staff, and subject-matter experts. Tests and assesses the effectiveness of training materials.

Prepress Specialist
Prepares documents and digital files for printing. Duties can include checking graphics files for correct formats; working with color separations; making plates; and preparing prepress proofs. Responsible for a pre-flight checklist to ensure that all prepress procedures have been followed.

Producer
Manages creative projects from conception to completion. Responsible for delivering projects on time and on budget. Works with creative teams on assigning team members and defining tasks and project needs. Develops and oversees budgets and schedules; identifies and resolves production problems; and selects and negotiates with vendors.

Production Manager
Oversees the production of advertising and marketing communications materials. Sets print production schedules; negotiates with and selects vendors; and tracks and manages budgets and costs. Communicates technical information to design staff. Attends press checks and gives final approvals.

Production Designer/Artist
Assists design teams in graphic production for collateral, packaging, display and advertising projects. Should be strong in programs such as Quark, Illustrator, and Photoshop. Has solid knowledge of four-color printing process, and the ability to pre-flight, collect files and archive materials.

Story Board Artist
Draws sketches of TV commercials for advertising clients before production begins. Creates a series of panels, which include scenes, copy, and the angles of shots. Uses pencil, pen and ink, and storyboarding software.

Traffic Coordinator
(See Traffic Manager) Coordinates the scheduling and workflow of advertising and marketing communications projects under the supervision of the Traffic Manager.

Traffic Manager
Responsible for the scheduling and workflow of advertising and marketing communications projects among agency departments, clients, and vendors. Manages and revises timelines and estimates. Routes layouts, copy, proofs, and other project elements for approval and production.