Agency Account Management Titles

Account Coordinator
Provides administrative and customer service support to Account Executives, Media Planners, and Client Services Managers. Assists with advertising and media research; client reports and presentations; and project coordination, timelines, and budgets. Responds to client needs and requests.

Assistant Account Executive
(See Account Executive.) Assists in the day-to-day management of accounts under the supervision of the Account Executive.

Account Executive
Manages accounts of advertising clients. Helps clients develop advertising strategies; media plans; and solutions to creative, logistical, and technical problems. Responsible for estimating costs and monitoring project timelines. Involved in new business development.

Account Planner
Acts as the bridge between the customer and the agency’s account, creative, and media teams. Gains insights into customer attitudes and needs through quantitative research; qualitative research including focus groups; and competitive analysis. Translates customer insights into advertising, brand, and creative strategies.

Account Supervisor/Director
Supervises Account Executives in the management of agency accounts. Oversees formulation of advertising strategies; the internal direction of accounts including creative, media, and traffic; and timelines and budgets. Involved in new business development.

Client Services Manager
Oversees client relationships, internal-team relationships, and account operations during the planning, development, and execution of advertising campaigns. Responsible for client communications with regard to advertising needs and requests, budgets, workflow, and billing. Participates in new business development efforts.

New Business Development Specialist
Specializes in developing new accounts and augmenting the business of existing accounts. Identifies prospects’ advertising, marketing, and business issues and matches these with agency capabilities and ideas. Develops strategies and tactics for pursuing selected prospects. Participates in sales presentations, negotiations, and sales closings.