Posted by Paladin on October 05, 2015
An employment summary based on the U.S. Bureau of Labor Statistics’ (BLS) October 2015 monthly jobs report.
The U.S. economy created just 142,000 jobs for the month of September, according to BLS’s employment summary released on October 2nd. The weaker-than-expected employment figures disappointed Wall Street and economists—especially after the government revised August’s jobs data to show that the economy created only 136,000 jobs, down from 173,000. Last month, the more optimistic (and outdated) 173,000 number had already fallen short of Wall Street’s expectations by 47,000 jobs.
Many economists had expected a 200,000 increase in new jobs for the month of October, which means the current employment data fell short of expectations by 58,000 jobs. This BLS report follows a relatively weak jobs summary last month when retailers laid off seasonal workers at end of summer.
In terms of longer-term trends, many creative occupations are expected to continue to provide career opportunities for skilled professionals. For example, public relations specialists and marketing managers can expect a 12 percent growth in their occupations from 2012 to 2022, according to BLS’s Occupational Outlook Handbook. The average growth rate for all occupations is 11 percent.
Here are the top 10 creative and marketing jobs in 2016:
- Account Executive: $70,578
- Media Buyer: $63,069
- Market Research Analyst: $64,599
- Brand Manager: $100,931
- Marketing Manager: $100,645
- Graphic Designer: $54,198
- Art Director: $121,974
- Content Manager: $99,967
- User Experience Designer: $95,717
- Web Producer: $78,135
What this means for creative job candidates
Today’s creative professionals are expected to deliver better performance and smarter insights using disruptive technologies and apps. Thus, creative pros who have a proven record of delivering solid results are in high demand.
The national unemployment rate may not be appropriate in terms of gauging career opportunities for marketing, public relations/communications, creative, social media and other digital professionals. If you have the relevant skills and are up-to-date with the best practices of your occupation, you’re likely to come across your share of attractive opportunities—if you look for them.
The corporate world is continuing its march toward digitization, analytics, mobile and social media. And a wave of innovations are pressuring most companies to place a premium on skills that are suited for more sophisticated campaigns—indeed, skills that recruiters and classically-trained managers often have trouble defining or understanding.
To remain competitive, employer expectations are higher. And so is the demand for creative talent that can take them to the next level.
What this means for employers
Due to constantly emerging innovations in creative, recruiters are often faced with the challenge of finding suitable candidates. That’s because companies often don’t know what the benchmark practices are in creative given the rapid wave of disruptive changes that are constantly being introduced. Thus, employers may know that they want talented, creative professionals to join their functional teams, but may not know the specific, technical skill sets these job seekers need to possess.
For example, let’s assume Google introduces a brand new tool that can boost your company’s website traffic. It’ll be impossible to hire a candidate that knows how to use said tool, because it’s brand new. Thus, it would be prudent for recruiters to find candidates that possess the ability to quickly adapt to new tools and technologies.
To attract and retain creative talent, download our free 2016 Salary Guide.