Category: General

5 Ways to Identify Leadership Potential in Creative & Marketing Pros

Marketers and creatives have their work cut out for them. Tasked with shaping brands and influencing consumer buying decisions, they must possess a host of unique skills that evolve and grow over time.

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Want to Work Remotely? The 3 Things You’ll Need to Prove.

For a growing number of employees, working from home is the ultimate goal — and many are now making that dream come true.

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Transitioning your marketing career from a non-creative to a creative job

There’s no question that a career in marketing requires some creativity. Building brands and influencing buying decisions takes innovation, imagination and originality. But some marketing roles are more creative than others.

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3 Simple Tools to Improve Your Social Media Calendar

If you are working on your own, staying on top of your social media strategies are essential to your survival. If you have a team, you are wrestling an octopus!

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4 Signs That It May Be Time To Hire

Technologies progress exponentially and market are evolve at ever-increasing rates. Businesses must keep pace or give way to irrelevance and, in turn, inevitable collapse.

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The Pressure is on for Internal Communicators

I wrote this because I am starting to hear a big trend from my communications clients, and there seems to be a bit of a lag or disconnect in the candidate marketplace.

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When Sales and Marketing Collaborate

Marketing and sales departments often work separately for an array of reasons. They don’t work in the same capacity and don’t understand the other jobs.

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Make Your Social Media Work for You with Automation

Managing all of your organization’s social media accounts can be daunting. Each platform requires a unique approach, and for most marketing professionals, managing social media is one of many responsibilities.

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Stepping Up Your Graphic Design Skills

Unless you have someone who does nothing but graphic design in your office, that job rests on you.

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The Rise of Public Relations

The public relations sector has been steadily rising for the last five years, if not longer. As long as how we digest media changes, people in those fields will be needed.

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