Author Archives: Paladin

Why your business’ brand is important when hiring marketers

According to LinkedIn, 80 percent of global talent and HR managers believe “a great brand makes it easier to recruit top talent.

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3 Simple Tools to Improve Your Social Media Calendar

If you are working on your own, staying on top of your social media strategies are essential to your survival. If you have a team, you are wrestling an octopus!

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The Pressure is on for Internal Communicators

I wrote this because I am starting to hear a big trend from my communications clients, and there seems to be a bit of a lag or disconnect in the candidate marketplace.

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3 PR Disasters That You Can Learn From

Public relations disasters happen, and some of them can be avoided or learned from. We take a trip down memory lane to remember some of the horrifying moments of 2017 (and there were plenty!

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When Sales and Marketing Collaborate

Marketing and sales departments often work separately for an array of reasons. They don’t work in the same capacity and don’t understand the other jobs.

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Going with The Flow as A Public Relations Professional

Due to the inundation of tech into our everyday lives, we see change happening on an almost daily occurrence.

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Make Your Social Media Work for You with Automation

Managing all of your organization’s social media accounts can be daunting. Each platform requires a unique approach, and for most marketing professionals, managing social media is one of many responsibilities.

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Stepping Up Your Graphic Design Skills

Unless you have someone who does nothing but graphic design in your office, that job rests on you.

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The Rise of Public Relations

The public relations sector has been steadily rising for the last five years, if not longer. As long as how we digest media changes, people in those fields will be needed.

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It’s Not Too Late to Up Your Holiday Marketing

We are in the heart of holiday season. Most strategists have a plan in place to drive more business at the busiest time of the year.

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