Search Engine Marketing Consulting - Case Study

Client industry

A large professional IT consulting firm encompassing a number of specialty areas and industry verticals, with established success in both private enterprise and the public sector. Located nationally, this firm solves organizational goals with best-class solutions built and implemented by expert teams of professionals.

The business challenge

The firm needed a large-scale brand recognition campaign to enhance online presence and distinguish the specialty areas for their customers. They also needed an inexpensive and quick way to draw in qualified candidates to grow their organization, and an online new business lead generation tool.

The solution

Rebranding and User Experience: Initially, the only online representation was a corporate website which was light on content and difficult to navigate. Our re-brand strategy included increasing incoming traffic while defining the niche services. The strategy involved multiple microsites providing the niches with content-rich page, and increasing traffic back to the corporate site.

Organic Search Engine Optimization: Organic search engine optimization and paid search were part of the initial strategy. Vigorous SEO increased organic performance while paid search created immediate results and presence online.

Search Engine Marketing: The secondary goal was to deliver qualified candidates and new business leads quickly and inexpensively. This was done through multiple niche-targeted paid search campaigns and drastically increased the pool of candidates and provided an online new business lead generation.

Overall results

The organization experienced a 42% increase in total visitors over a five month period and received 78 qualified business leads. They are currently receiving 72.8% of their traffic through zero-cost organic searches. Through continued metric tracking and analytics, we will be able to recommend online marketing strategies to fit their changing needs.

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