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Paladin Blog

Utilizing Influencer Marketing October 18, 2017

Influencer marketing has become a stronger marketing strategy over the years. It began with celebrity endorsements many years ago. Now, marketers are looking across social media platforms for non-traditional influencers. People perceived as average individuals can connect with the “regular” people about a product or service. Influencer marketing is an easy and fantastic tool to use and one you should be including in your strategy. Get the Right Fit Not any influencer will be right the fit for your product, service, or even angle of marketing.

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