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Paladin Blog

Reverse Engineer Your Marketing Message November 21, 2017

You don’t have minutes; you have milliseconds Many of your average customers now have attention spans that are shorter than that of a goldfish. That’s not a rhetorical hyperbole, but an empirical fact in many cases. According to a 2015 study from Microsoft, people now start losing concentration after a mere eight seconds. A goldfish’s attention span is nine seconds. Time magazine wrote about it. And a Forbes article from 2017 citing a more recent Google study paints a picture that mobile users’ interest can be as short as five or even three seconds, tops.

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