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Paladin Blog

7 Reasons Marketing is the Heart of Business Success February 11, 2016

Businesses couldn’t survive without talented marketing departments. We pump revenue through our companies, providing life to each and every department. We also tackle an array on functions such as research, branding, advertising, public relations, digital, data analysis, customer service and communications. When all of those functions blend together and support one another, companies can achieve healthy levels of consumer engagement and conversions from their target markets. But, more specifically, why is marketing the heart of business success? Let’s countdown the top 7 reasons: 7.

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