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Paladin Blog

What Do Movie Remakes and Product Relaunches Have in Common? Everything. July 21, 2016

Lessons from Coca-Cola Co., Hostess and Volkswagen. We’ve all been there: the trailer starts to play, and that sense of déjà vu creeps in. This is a movie we’ve seen before. Whether it’s King Kong or the new Ghostbusters reboot, hits likeFather of the Bride or flops like Conan the Barbarian, Hollywood is notorious for revisiting past projects. But Hollywood isn’t alone. Take a look at the consumer products on the market today. Cabbage Patch Kids, My Little Pony, Polaroid and Volkswagen’s “Beetle Classic” are all relaunches of past products.

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