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Paladin Blog

5 Things About Working with Earned Media Outlets April 27, 2017

A lot has changed in the world of PR pitches. Journalists used to have to look near and far for material to use in publications. Today, influencers and writers may receive dozens of press releases and pitches in their inbox each day. This means that, if they reply back, it may be with proposals for paid media placement. This may not be in your budget, but you may be able to connect influencers with the marketing or advertising department instead. There are earned media providers, but it may take a bit more time and effort to reach them.

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